Senior Manager - Brand Marketing, Quaker

Overview:

Quaker portfolio, leading the Nutrition agenda for PepsiCo India is an independent standalone category and therefore requires independent management of product, stakeholder alignments and differentiated GTM approach.
The role is responsible for delivering top-line (NR Growth, Share) and bottom-line (GM %, MC) results for Quaker Portfolio in India BU.
All brand related activities: Developing strategy, product & packaging development, pack - price architecture, brand communication and activation are managed locally and are under scope for this role.

Responsibilities:

Lead business and portfolio strategy for Quaker Portfolio
Collaborate with multi-functional teams to ensure communication of all project updates and ensuring project with business deliveries.
Develop and execute standard process for brand performance reviews (Weekly and Monthly)
Manage equity programs including ATL advertising, media planning and management and digital programs (including sentiment management).
Develop and execute activation programs including designing/production of POSM, consumer promotions, E-com activities, sampling programs etc
Responsible for online shopper journey, pure player funnel management and content management
Manage brand A&M based on business needs & role of brand
Support on innovation development and project management by identifying consumer needs & trends with insights, writing product concepts and briefs, work with R&D to qualify product, NS & SRA on consumer facing claims and work with finance to deliver target financials
Impact on Key Stakeholders: Drive clear communication & execution with internal stakeholders (R&D, SRA, Nutrition Science, Legal, Sales and Supply Chain), creative & media agency partners and other external stakeholders (activation vendors).

Qualifications:

Experience and Qualification
MBA-Marketing from a premier institute
6-8 years of FMCG experience panning across sales/trade marketing followed by Brand Marketing experience.
Brand marketing expertise and equity exposure, preferably in CPG industry.
Skills and Behavioural Attributes
Strong experience of working on Core brands as well as building innovation pipeline to stretch TM
Self-starter and high sense of ownership
Project Management with network planning experience
Strong leadership and communication skills
Ability of working in a complex, matrix environment
High level of analytical rigor/skills, understanding consumer needs/trends and problem-solving approach
Strong collaboration skills to partner with functional teams, agency partners and Business teams