Our client is the industry-leading provider of AI Assisted Conversational messagingsolutions. They help Professionals and Institutes such as Doctors, Lawyers and Hospitals andEducation Institutes drive consumer experience over text messaging channels like SMS/Whatsapp in their Enquiry management and Customer support processes. As a forward-thinking global company, it continues to innovate and develop cutting-edge technologies likeConversational AI, Chatbots, and Omni channel solutions that redefine how businessesdigitally communicate with their customers.They integrate with Top CRMs like Salesforce,Zoho, Hub spot among others to drive engagement in key moments, and have acquired 5000 customers across SMBS & Mid Markets.Requirements1. GTM Strategy: Work with ABM, Online Marketing teams to develop and execute demand gen program withan objective to drive awareness and pipeline growth2. Analyst Reports Amplification: Support Analyst Relations team to drive analyst reports (Gartner, Forresterand more) amplification by partnering with Online Marketing, Sales and ABM teams for lead gen.3. Sales Enablement: Build and maintain sales enablement materials like one-pagers, data sheets, competitivebattle cards and more; to help them effectively sell4. Case Studies: Collaborate with Customer Success team to develop customer testimonials and case studies5. Product Training: Conduct webinars and produce training materials & guides for customer marketing andeducation.Product Messaging: Build differentiated product messaging that highlights our unique valueproposition6. Competitive Intelligence: Understand market segments, buyer personas and competitive landscape7. Product Positioning: Collaborate with Product Management team to develop core product content assetsthat resonate with the target audience and differentiates the offerings from the competitor8. Content Creation: Partner with the Content Marketing team to create compelling Thought Leadership andGTM content, including blog posts, whitepapers, videos and more