Senior SEO, GEO, PPC Manager

Vadodara, Gujarat
Permanent
Full-time

3 days ago
Apply easily

We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration.As a company, we’re passionate about what we do and the citizens we help to serve. If you too would like to help champion the use of technology in public services, to improve outcomes for citizens and public sector organisations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve growth in your career whilst making a real difference to people and communities.Why you'll love this role as Senior SEO, GEO and PPC ManagerThis hands-on leadership role drives Civica’s search visibility across SEO, Generative Engine Optimization, and paid search. You’ll craft and execute dynamic strategies, optimize keyword positioning, and manage PPC campaigns within budget. On the GEO front, you’ll pioneer visibility across AI-driven answer platforms and LLM discovery surfaces—an essential growth area for B2B tech brands. Working closely with Web, Content, and Product Marketing teams, you’ll align search and content strategies to maximize organic reach, paid efficiency, and pipeline growth while enhancing Civica’s brand presence in key markets.Your key responsibilities include:

Take full ownership and lead the end-to-end keyword strategy across all target verticals and product families. Dive deep into hands-on keyword research, analyze search intent, benchmark against competitors, and identify content gaps to craft and continuously enhance Civica’s organic search architecture.
Drive Civica’s Generative Engine Optimisation strategy from the front, playing a hands-on role in boosting our visibility within AI-generated answers, large language model discovery platforms, and innovative generative search experiences. Establish and champion best practices as this exciting field evolves.
Strategically plan, create, and manage paid search campaigns with precision, directly handling PPC operations with a performance-focused mindset tailored to budget constraints. Take full responsibility for keyword selection, bid adjustments, compelling ad copy, quality scoring, and insightful performance reporting.
Lead technical SEO audits in collaboration with the Web and Performance Marketing Manager and relevant teams, proactively identifying, prioritizing, and resolving technical hurdles impacting crawlability, site speed, indexation, and structured data across our web presence.
Work hand-in-hand with Content and Product Marketing Management teams to scale SEO initiatives—crafting clear content briefs, reviewing outputs for optimal search performance, and ensuring every new page is built with targeted keywords and user search intent at its heart.
Monitor, analyze, and report on organic search trends, keyword rankings, paid search outcomes, and pipeline attribution with a keen eye for insights. Deliver regular, data-driven reports to the Director of Marketing Channels to fuel continuous optimization across all search efforts.
Stay at the forefront of developments in traditional search, AI-enhanced search, and GEO best practices. Convert the latest trends into actionable strategies that keep Civica’s search visibility strong and growing in a rapidly evolving landscape.
Partner closely with the Web and Performance Marketing Manager to seamlessly integrate paid and organic search strategies, leveraging shared keyword insights, optimizing landing page performance, and coordinating comprehensive reporting to showcase total search impact on pipeline growth.

RequirementsWhat you will bring to be successful in this role

Deep, hands-on SEO expertise spanning keyword strategy, technical SEO, on-page optimisation, and link building, with a demonstrable track record of improving organic search visibility and pipeline contribution in a B2B technology environment.
Active, hands-on knowledge of Generative Engine Optimisation and LLM visibility, with practical experience or a clear, evidence-based approach to improving brand presence within AI-generated search experiences and the ability to build this capability internally from the ground up.
Hands-on proficiency with SEO and PPC tooling including Semrush, Ahrefs, Google Search Console, and Google Ads, with the ability to operate these platforms independently, extract meaningful insight, and translate data into clear optimisation decisions.
Proven ability to collaborate effectively with content, web, and PMM teams, briefing requirements clearly, influencing without authority, and ensuring that search strategy is embedded across the content and web production process rather than applied retrospectively.
Commercially oriented, with the ability to connect keyword strategy and search performance to pipeline metrics, articulate the business value of search investment to senior stakeholders, and operate PPC spend with rigorous efficiency discipline within a constrained budget.
Intellectually curious and self-directed, with the drive to stay ahead of a rapidly evolving search landscape, bring well-reasoned recommendations to the team, and build genuine internal authority in both established and emerging search disciplines.

BenefitsWhy you'll love working with us.We know that when our people are happy, they will work better and have greater work satisfaction. Here's what you can expect:We're all different - and we love this about us.We provide an inclusive, safe, and welcoming environment to all Civicans - there are heaps of opportunities to enable you to grow and be your best.Giving culture - we encourage you to "give back" with benefits such as our Days of Difference leave where you can volunteer for a charity of your choice.Flexible Work - we have comprehensive flexibility options including part-time work, adjusted hours, staggered shifts, and hybrid or remote working, supporting work–life balance based on individual needs.Apply for this job - Become part of something special Do you see yourself in this role? If so, then we would love to hear from you.Interview Process - You will go through first interview, Case study and final round of an interview

Civica