Content Writer

• Create compelling copy for social media posts, reels, carousels, and digital ad campaigns (Meta Ads, Google Ads, YouTube, etc.).

• Develop content tailored for the healthcare and hospital industry, ensuring accuracy, sensitivity, and compliance.

• Write engaging captions, headlines, ad copies, scripts, and campaign concepts.

• Plan and execute monthly social media content calendars aligned with marketing goals.

• Research industry trends, healthcare awareness days, and social media trends to create relevant content.

• Collaborate with designers, video editors, and marketing teams for campaign execution.

• Create content strategies to increase reach, engagement, and followers across platforms.

• Optimize content based on performance insights and analytics.

• Maintain brand tone, messaging consistency, and professional healthcare communication standards.
• Develop creative ideas for awareness campaigns, doctor-led content, patient stories, and educational posts.

• Strong copywriting and storytelling skills.

• Experience writing for social media and performance marketing ads.

• Understanding of healthcare communication and audience sensitivity.

• Knowledge of social media platforms (Instagram, Facebook, LinkedIn, YouTube).

• Ability to adapt tone for educational, promotional, and awareness content.

• Basic understanding of SEO and digital marketing concepts.
• Awareness of current social media trends and content formats.

• Bachelor’s degree in Marketing, Mass Communication, Journalism, or related field.

• 2-4 years of experience in copywriting/social media content creation.
• Experience working with a digital marketing agency or healthcare brand is preferred.

• Create high-quality healthcare content that builds trust and credibility.

• Increase social media engagement and platform growth.

• Support lead generation through effective ad copies.
• Strengthen brand presence through strategic content planning.

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