Copywriter

Chandigarh
Rs. 10,000 per month
Permanent
Full-time

17 days ago
Apply easily

Role OverviewWe are looking for a detail-oriented and performance-driven Copywriter who can translate product science into clear, compelling, and conversion-focused content.This role spans key customer touchpoints across the digital journey, including website, performance marketing, and marketplace content. The ideal candidate is highly research-driven, understands consumer behavior, and can simplify technical product information into messaging that builds trust and drives conversions.You will be writing across formats such as product pages, landing pages, website banners, and campaign assets, ensuring consistency, clarity, and impact across platforms.Key Responsibilities1. Product Pages & Landing PagesDevelop high-conversion content for product and landing pages.
Responsibilities include:Writing product card copies that clearly communicate benefits, ingredients, and USPsCreating detailed, structured landing page content optimized for engagement and conversionsTranslating formulation science into easy-to-understand, benefit-led messagingEnsuring consistency in tone, clarity, and brand voice across all pagesCollaborating with design and UI/UX teams to align copy with user journeys2. Website & Marketplace ContentCreate clear, compelling content across website and marketplace touchpoints.
Responsibilities include:Writing copy for website banners, campaign pages, and promotional assetsDeveloping marketplace content (Amazon, Nykaa, etc.) optimized for conversionsAdapting messaging for different formats while maintaining clarity and impactSupporting campaign launches with relevant on-site communication3. Product Research & CollaborationBuild strong product understanding through deep research and cross-functional collaboration.
Responsibilities include:Working closely with the product team to understand formulations, ingredients, and claimsConducting in-depth secondary research to strengthen product communicationUsing social listening tools and customer feedback to identify insights and content anglesEnsuring all communication is accurate, credible, and science-backed4. Performance Marketing SupportSupport performance marketing efforts with conversion-focused copy.
Responsibilities include:Writing copy for ads, landing pages, and campaign assetsTranslating product insights into high-performing messaging anglesCollaborating with marketing teams to align content with campaign goalsIterating copy based on performance feedback5. Content Optimization & AuditsContinuously improve content effectiveness across platforms.
Responsibilities include:Reviewing and refining existing product and website contentIdentifying gaps in clarity, structure, and conversion potentialOptimizing copy based on user behavior and performance metricsEnsuring all content aligns with brand guidelines and communication standardsRequirementsMinimum 2 years of experience as a Copywriter or Content Writer (preferably in D2C, e-commerce, or digital-first brands)Strong ability to simplify technical or science-led informationExceptional research skills with attention to detailExperience writing product pages, landing pages, and marketing contentStrong understanding of conversion-focused writing and digital behaviorExcellent writing, editing, and communication skillsAbility to work collaboratively in a fast-paced environmentWhat We’re Looking ForAbility to turn product science into clear, engaging, and credible communicationStrong attention to detail and structured writing approachA research-first mindset with curiosity to dig deeper into products and consumersUnderstanding of consumer psychology and buying behaviorAbility to manage multiple projects and meet deadlines

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