Total Environment - Copywriter (2-6 yrs) Bangalore (Content/Design)
Total Environment
Bangalore, Karnataka
Permanent
Full-time
1 month ago
PURPOSETo build a powerful Global Brand and narrate its story in the most authentic manner such that it is Loved and Respected.Role Description :The Copywriter will be responsible for managing the marketing and brand development strategies for the Real Estate and Hospitality businesses of Total Environment. They will develop and articulate a clear creative vision for projects, aligning with brand identity and marketing goals. They will be responsible for capturing the essence of what makes Total Environment different and be able to tell our story in a way that resonates. Responsibilities :Real Estate & Hospitality Business Verticals :Authentic Storytelling : Write content that feels real, honest, and immersive whether its for our website, brochures, social media, or customer communicationNarrative Development : Create narratives that go beyond selling stories that reflect our philosophy of craftsmanship, sustainability, and designCross-Team Collaboration : Work closely with the design, sales, and customer experience teams to ensure consistency in messaging across all touchpointsScriptwriting : Develop scripts for videos, brand films, and customer testimonials that feel personal and genuineBrand Voice Alignment : Ensure that our written content reflects our brand voicesimple, thoughtful, and engagingIndustry Research & Innovation: Research and understand industry trends, but never follow them blindlywe create our own pathKPIsContent Engagement Rate : Track interactions such as website traffic, time on page, bounce rate, and social media engagement (likes, shares, comments)Lead Conversion Rate : Measure how well the content drives inquiries, form submissions, downloads, or sales leadsBrand Consistency & Adherence : Ensure all written content aligns with Total Environments brand philosophy, tone, and messagingProject Timeliness & Completion : Ensure all content-related projects are delivered on schedule while maintaining high qualityPreferred Qualification/experience :- Experience writing for web, print, video, and social media- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field- 2-4 years of experience in copywriting, content marketing, or a related role- Knowledge of A/B testing for copy performance- Experience in B2B/B2C brand communication is a plusMust Have Skills :- Ability to write simply, yet powerfully- Ability to adapt tone and style for different audiences, without losing authenticity- The ability to work on multiple projects without compromising on quality (ref:updazz.com)