Company DescriptionIndra Shakti Ventures is a vibrant house of new-age food and beverage (F&B) brands that cater to the evolving needs of the conscious Indian consumer. Our portfolio is driven by cultural intelligence, modern innovation, and a commitment to sustainability, creating brands that are both distinctly Indian and globally relevant. From SWAH which reintroduces heritage Indian grains to international kitchens, to Hadō, a modern beverage promoting balanced living, our products address diverse consumer needs with purpose. As a rapidly growing company, we not only build exceptional products but also foster dynamic teams and partnerships. If you are passionate about shaping the future of F&B, we are eager to collaborate with driven individuals like you.Job Summary:Aatmik Plate Foods LLP is building SWAH Kitchen — a premium culinary and content platform aimed at changing the perception of rice from a “carb-heavy staple” to a nutrient-rich, heritage ingredient.This internship is designed as a deep culinary R&D engagement, where the candidate will work on India’s finest and rarest rice varieties and help build a new-age, premium rice narrative.The role focuses on culinary development and knowledge creation, with full support from the marketing team for video production and content execution.Key Responsibilities1. Culinary R&D (Primary Focus)
Develop 6 flagship recipes for each varieties
Ingredient-led (rice as the hero)
Premium in positioning and plating
Nutritionally relevant
2. Rice Intelligence & DocumentationFor each of the recipes
Cooking parameters:
Water ratio
Cooking time
Sensory profile:
Texture, aroma, grain behaviour
Ideal applications:
Best suited recipes
Nutritional and functional positioning
3. Recipe Adaptation System
Adapt the 6 master recipes across all rice varieties
Create clear variation notes per rice type
Ensure consistency and repeatability
4. Content Collaboration (Supported by Marketing)
Provide:
Recipe logic and culinary narratives
Inputs for scripts and storytelling
Participate in tastings / optional on-camera presence
Note:All shooting, editing, and production will be supported by the marketing team.5. Heritage & Farmer Story Integration
Build narratives around:
Origin of rice varieties
Farming practices
Nutritional superiority
Embed gratitude-to-farmers storytelling into recipes