Assistant Manager

• Responsible for email and event marketing program development and execution, including segmentation, testing, and deployment, and continually evaluating these for improvements.
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
• Support essential marketing processes and procedures including the development and maintenance of branded templates, as well as training and support for Marketing end-users.

• 5-8 years of proven marketing automation experience.
• Expert knowledge of database management concepts and best practices.
• Strong email and web coding experience.
• Strong working knowledge of Salesforce.com.
• Must have superior communication skills, both written and verbal.
• Must be highly organized and self-motivated with a sense of urgency.
• Strong independent project management skills.
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• Able to think critically and exercise independent judgment and discretion.
• Excellent attention to detail.

• Testing
• Analytical
• Communication Skills
• Project Management
• Multitasker

• Strategize, plan, and implement email and marketing automation programs (like email drip campaigns, website conversion optimization tests, and retargeting ads).
• Conduct segmentation based on customer needs and build personalized automations that solve their problems.
• Create customer journey maps based on product flow and review the stages of your marketing automation to identify areas of opportunity to optimize for growth.
• Build, and publish email campaigns.
• Build and publish event campaigns.
• Collaborate with marketers to help nurture segments through critical conversion points of the sales and marketing funnel.
• Diligently analyze and optimize marketing performance to drive conversions. You love data at your core!
• Create experimental one-off campaigns (like webinars, video, landing pages, etc.) that roll up into the overall marketing automation strategy.
• Build and maintain email and event templates to support campaign execution.

• Have 5+ years of email marketing experience, overseeing marketing automations from start to finish.
• Have extensive experience mapping customer journey flows and building objective-based automations.
• Have past (successful!) experience doing digital marketing and marketing automation programs.
• Be quite technical and comfortable implementing technical setups (HTML and CSS skills are a plus).
• You should feel comfortable querying data, deriving actionable insights, presenting them in reports, and making data-driven decisions.
• Have a great overall understanding of how to operate email and marketing automation platforms (and can learn new tools quickly!)

• Are eager to learn and grow—you've likely had some post-secondary education or have equivalent professional experience in a similar role, and you continue to seek opportunities to level up your skills.
• Can plan optimization and growth experiments in your sleep. Terms like CTR, LTV, Open Rates, Analytics, A/B Testing and Acquisition Funnels are also regular parts of your vocabulary.
• Constantly think outside the box, coming up with creative ways to dominate and reignite channels and connections (rapid growth is the name of the game!)
• Have experience managing CRMs, segmenting customer personas, and have previously mapped out customer journeys to successfully nurture customers to conversion.
• Have direct experience with Marketing Cloud, Cvent and Email on Acid.

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