Digital Marketing Executive

• Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients
• Craft and manage PPC campaigns in Google Ads, Microsoft Advertising, LinkedIn, Facebook and Twitter, and ABM platforms
• Define content development, syndication, distribution, and link-building strategies
• Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices
• Analyze and translate data from web analytics into actionable plans
• Advise clients on SEO best practices
• Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager.
• Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients' overall digital marketing goals and plans.
• Build and optimize powerful B2B campaigns in Google, Bing & Yahoo across several partners to build brand and interest for our clients, who primarily serve niche markets and industries
• Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.
• Manage digital advertising budget and spend, including bid management
• Execute bid changes based on pacing and performance
• Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
• Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.
• Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners.
• Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful
• Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals
• Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients' digital ecosystems
• Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects
• Ensure alignment between paid search and organic search strategies
• Advise on content types, topics, and keywords to explore to maximize clients' search rankings
• Provide training to others in the organization on issues important to SEO
• Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients.
• Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members
• Develop working plans for upcoming and in-motion SEO engagements (weekly/monthly resource planning, initiative prioritization, key milestones, etc.) in collaboration with the project management team
• Assign and oversee skill level-appropriate SEO tasks/responsibilities for other team members

• 1+ years of experience in SEO, social media, and PPC advertising with a proven track record of success.
• Strong understanding of PPC campaign management principles, including keyword research, targeting strategies, bidding strategies, and ad copywriting.
• Experience with conversion tracking and attribution modeling.
• Proficiency in using PPC campaign management platforms like Google Ads and/or Bing Ads.
• Strong Google Analytics knowledge
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong communication and collaboration skills.
• A passion for digital marketing and a desire to stay ahead of the curve.
• Experience with other advertising platforms (e.g., social media advertising) a plus.

Futurism Technologies