The ideal candidate should possess a passion for writing and an innovative ability to create successful marketing campaigns and aid in creating company growth. You will be responsible for generating exciting and compelling stories on both digital and print sources of media.Roles and responsibilities:Create new content to assist marketing campaignsWork closely with marketing team membersYou have a deep understanding of SEO Optimized content writingExperience in web content writing. You should be able to write long-form, conversational, highly researched, and engaging blog posts and product marketing content.In fact, you should understand what it takes to create content that drives conversions for a website, digital product, or service.You can understand the readers needs and empathize with their challenges. We cant stress how important this is.Flawless writing skills to engage users in your story.Share insights, stories, anecdotes, and logical flows that create compelling content.Construct an argument, a narrative that connects the readers needs to the proposed solution (produce/service) and encourages them to take action.You are someone who is not afraid of data or extensive researchYou have to write articles, blogs and reviews as well as a variety of digital content.Exposed to emotional ads cultureWork closely with the digital marketing team and work on various content requirements from them. Research trends, technologies, and social media content for strategic use in content development. Auditing the website, landing pages for marketing campaigns.Preferred Qualifications:Candidate from any educational background will be considered if they fit the Job Description perfectly.Some of the recommended qualifications are M.A Masscom & Journalism, M.A Journalism, M.Sc Visual Communication, M.A English Literature. Under Graduate students from the similar streams can also be considered if they fit the job description perfectly.Colleges like MOP Vaishnav, Ethiraj, Madras Christian College, Loyola are more desirable