Digital Strategy & Execution- Develop and lead integrated digital marketing strategies (SEO, SEM, social, email, content, automation) to drive traffic, leads, and conversions.- Manage paid campaigns across platforms like Google Ads, Meta, LinkedIn, etc.Product Marketing- Define positioning, messaging, and go-to-market plans for product launches and feature rollouts.- Collaborate with product and design teams to understand user needs and translate them into impactful campaigns.Performance & Analytics- Track KPIs and use analytics tools (Google Analytics, HubSpot, etc.) to monitor campaign effectiveness.- Optimize based on data insights to improve ROI, CAC, CLTV, etc.Cross-functional Collaboration- Work with product, design, and sales teams to ensure cohesive messaging and brand consistency.- Enable sales through lead generation and nurturing campaigns.Content & Communication- Oversee marketing content, thought leadership pieces, case studies, landing pages, and emailers tailored to the buyer journey. (ref:updazz.com)
