- Job Title: Digital Marketing Specialist/Manager- Location: Bangalore, India- Experience Required: 5+ yearsAbout the Role:We are seeking an experienced Digital Marketing professional with strong expertise in driving brand visibility, lead generation, and ROI-focused campaigns across multiple digital platforms. The ideal candidate will bring strategic thinking, execution skills, and the ability to analyze data-driven insights to continuously optimize performance.Key Responsibilities:- Develop and execute end-to-end digital marketing strategies to drive traffic, engagement, and conversions.- Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other digital channels.- Oversee SEO/SEM strategies to improve organic search rankings and visibility.- Plan and execute content marketing initiatives, including blogs, email campaigns, social media, and website updates.- Drive lead generation and nurturing campaigns aligned with sales and business goals.- Monitor campaign performance using analytics tools (Google Analytics, HubSpot, etc.), prepare reports, and recommend improvements.- Collaborate with internal teams, agencies, and stakeholders to ensure brand consistency across digital touchpoints.- Stay updated on digital marketing trends, tools, and industry best practices.Key Skills & Qualifications:- Bachelor's degree in Marketing, Communications, Business, or related field.- 5+ years of proven experience in digital marketing roles.- Hands-on experience with SEO, SEM, Google Ads, Facebook/Instagram Ads, and LinkedIn Campaigns.- Strong knowledge of Google Analytics, Tag Manager, Search Console, and other marketing automation tools.- Experience with email marketing, CRM, and lead nurturing campaigns.- Creative mindset with the ability to translate ideas into impactful campaigns.- Excellent communication and project management skills.Preferred Skills:- Knowledge of marketing automation platforms (HubSpot, Marketo, Zoho, etc.).- Experience in B2B or B2C digital marketing.- Basic understanding of design tools (Canva, Photoshop) is a plus. (ref:updazz.com)
