VINR Global Retail Private Limited is looking for a data-driven Performance Marketer (FEMALE) to scale customer acquisition and revenue across e-commerce marketplaces and D2C platforms. The role focuses on paid media execution, funnel optimization, ROAS improvement, and driving profitable growth for beauty and cosmetic brand.Key Responsibilities:Paid Media & Growth:- Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and marketplaces- Drive performance marketing for D2C website and e-commerce platforms such as Amazon, Nykaa, Flipkart, Myntra- Scale revenue while maintaining target ROAS, CAC, and LTVCampaign Strategy & Execution:- Build full-funnel strategies (awareness, consideration, conversion, retention)- Launch and optimize campaigns for new product launches, festive sales, and brand offers- A/B test creatives, ad copies, landing pages, and audiencesAnalytics & Reporting:- Track and analyze performance metrics including CTR, CPC, CPA, ROAS, conversion rate, and repeat purchase- Create daily, weekly, and monthly performance reports with actionable insights- Use tools like Google Analytics, Meta Ads Manager, Google Tag Manager, and attribution toolsCreative & Cross-functional Collaboration:- Work closely with design, content, and influencer teams to develop high-performing creatives- Coordinate with e-commerce and sales teams to align offers, pricing, and inventory- Share performance insights to guide creative and product decisionsOptimization & Innovation:- Identify growth opportunities through new channels, audiences, and formats- Monitor competitor activity and beauty industry marketing trends- Improve landing page and checkout performance to increase conversionsQualifications & Experience:- Bachelor's degree in Marketing, Business, or related field- 2-5+ years of hands-on experience in performance marketing- Mandatory experience in E-commerce / D2C / Beauty / FMCG brands- Proven track record of managing high-budget paid campaignsSkills & Tools:- Strong expertise in Meta Ads, Google Ads, and analytics tools- Understanding of beauty & cosmetic consumer behavior- Data-driven mindset with strong analytical skills- Experience with CRO, pixels, and conversion tracking- Excellent communication and execution skillsPreferred Candidate Profile:- Experience working with cosmetics, skincare, makeup, or personal care brands- Exposure to marketplace ads (Amazon Ads, Flipkart Ads, Nykaa Ads)- Knowledge of regional audience targeting (South India preferred)- Startup or high-growth brand experienceWhat VINR Global Retail Offers:- Competitive compensation with performance-linked incentives- Opportunity to scale fast-growing beauty brands- Ownership of revenue-impacting campaigns- High learning and career growth environment (ref:updazz.com)