Senior Executive- Channel Marketing, Hindi Movies & English Cluster

• Responsible for Integrated Marketing campaigns across the Hindi & English cluster
• Managing multiple projects (Across channels) by setting clear measurable goals to execution and post campaign analysis to measure ROI
• Driving digital as a key Marketing tool to drive engagement and brand love
• Coordinate and manage key internal & external stakeholders - Sales, Programming & Distribution & External customers – PR and Digital agencies.
• Competition analysis and providing intel to the team
• Analyse marketing campaigns closely based on BARC performance and making recommendations to the team as learnings
• Brief and generate quality output from On-Air Promotion team and ensure consistency in all brand communication
• Involved in ideation, responsible for supporting new concept creation and development of new Ideas
• Manage Distribution KRAs related to channel reach (AOP vs. on-ground realities) to ensure that channel reach is competitive
• Drive distribution marketing campaigns - awareness and conversions
• Create and brief agencies on Qual/Quant consumer studies as per requirements
• Budget Management with timely reporting
• Adhering to company processes and ensure zero deviations
• Liaising with support functions to manage processes in time i.e. commercial/finance/legal

• Weekly channel performance viz., reach and ratings
• Advanced project management skills - thorough planning and efficient execution of campaigns
• Creative conceptualization capabilities
• Ability to lead agencies to plan and execute campaigns on time with strong metrics of campaign evaluations in pre and post phases
• ROI through reach and engagement for spends
• Generating revenue led concepts for better monetization
• Innovative inputs for campaigns and successful rollout
• Increase in follower base and engagement rate across social media platforms

• Should posses a bachelors degree
• Should have an experience of 3-5 years
• Preferably has worked within the television industry

• Works independently with high-level of autonomy and trust is a must-have to succeed in this role
• Ownership attitude
• Excellent communication (especially written) & Interpersonal skills
• Innovative & Hard working
• People skills & networking (ability to collaborate and get work done)
• High degree of comfort in working with ambiguity
• Pleasant and positive demeanour

The Walt Disney Company