Manager - B2B Business

Adani Group

  • Kolkata, West Bengal
  • Permanent
  • Full-time
  • 16 days ago
Responsibilities:This cross-functional role will require you to wear multiple hats, including:
  • Market Strategist: Conduct thorough market research to understand industry trends, identify target audiences, and develop strategic marketing plans aligned with business objectives.
  • Branding Understanding: Oversee the development and implementation of a strong brand identity for AI Labs, ensuring consistent messaging across all marketing channels.
  • Campaign Champion: Create and execute effective B2B marketing campaigns across various channels, including digital marketing, content marketing, public relations, and industry events.
  • Data-Driven Decision Maker: Analyze marketing campaign performance and leverage data insights to optimize strategies and maximize ROI.
  • Product Savvy: Maintain a deep understanding of AI Labs' products and solutions to effectively communicate their value proposition to potential customers.
  • P&L Management: Contribute to the development and management of the marketing budget, ensuring efficient resource allocation and achieving financial goals.
  • Sales Collaboration: Work closely with the sales team to provide marketing support that drives lead generation and conversion.
Qualifications:
  • A seasoned B2B marketing professional with 8-10 years of experience in developing and executing successful business.
  • Proven experience within the AI or technology sector (a plus).
  • Strong analytical and problem-solving skills with the ability to translate data insights into actionable marketing strategies.
  • Excellent written and verbal communication skills with the ability to craft compelling marketing copy and deliver impactful presentations.
  • A collaborative team player with a demonstrated ability to work effectively across various departments, including sales, product development, and engineering.
  • Proficiency in marketing automation tools and a strong understanding of digital marketing best practices.
  • Experience with P&L management and a keen understanding of financial metrics.

Adani Group