Manager - B2B Business
Adani Group
- Kolkata, West Bengal
- Permanent
- Full-time
- Market Strategist: Conduct thorough market research to understand industry trends, identify target audiences, and develop strategic marketing plans aligned with business objectives.
- Branding Understanding: Oversee the development and implementation of a strong brand identity for AI Labs, ensuring consistent messaging across all marketing channels.
- Campaign Champion: Create and execute effective B2B marketing campaigns across various channels, including digital marketing, content marketing, public relations, and industry events.
- Data-Driven Decision Maker: Analyze marketing campaign performance and leverage data insights to optimize strategies and maximize ROI.
- Product Savvy: Maintain a deep understanding of AI Labs' products and solutions to effectively communicate their value proposition to potential customers.
- P&L Management: Contribute to the development and management of the marketing budget, ensuring efficient resource allocation and achieving financial goals.
- Sales Collaboration: Work closely with the sales team to provide marketing support that drives lead generation and conversion.
- A seasoned B2B marketing professional with 8-10 years of experience in developing and executing successful business.
- Proven experience within the AI or technology sector (a plus).
- Strong analytical and problem-solving skills with the ability to translate data insights into actionable marketing strategies.
- Excellent written and verbal communication skills with the ability to craft compelling marketing copy and deliver impactful presentations.
- A collaborative team player with a demonstrated ability to work effectively across various departments, including sales, product development, and engineering.
- Proficiency in marketing automation tools and a strong understanding of digital marketing best practices.
- Experience with P&L management and a keen understanding of financial metrics.