Marketing Data Analyst

India
Permanent
Full-time

22 days ago

Location: India, RemoteAt GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotelyThis is a remote position, so you'll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetingsJoin Our Team...Demonstrate your passion for helping small businesses achieve their dreams online. By helping to move strategy into action, you will be improving GoDaddy's outreach to those small business owners whose dreams are the backbone of our company. Take part within a multichannel environment, turning strategic plans into digital marketing campaigns and ultimately influencing our customers' success!The Marketing Data Analyst II will bring to bear their experience and knowledge of marketing data to deliver timely and relevant omnichannel marketing experiences to our customers worldwide. Your experience understanding and working with marketing data will be applying a robust marketing technology platform to drive campaign automation and optimization. This will ensure continuous improvement in scaling operations for our customer marketing programs, including Email, SMS, WhatsApp, and new & emerging channelsWhat you'll get to do...

Serve as Marketing Data subject matter expert for the Customer Marketing team with extensive knowledge of data including standard methodologies and anti-patterns
Play an active role in driving requirements for the implementation and integration of an evolving exceptional marketing automation platform
Craft and develop customer segments to be applied over Email, Web, CRM, SMS, WhatsApp, and many other customer touch points
Collaborate with cross functional teams in the creation of segmentation and personalisation-based strategies
Ongoing analysis of marketing programs and broader business performance to surface key insights and recommendations to help inform our marketing strategy
Ensure the accuracy of our outbound marketing campaigns by driving QA and on-going monitoring at all levels all the way up to source data

Your experience should include...

4+ years of experience in marketing data management, specialising in data set development for marketing automation and email marketing
Minimum 4 years of experience working with SQL syntax, relational and non-relational database models, OLAP, and data driven marketing platforms with proven experience writing and understanding complex queries
Expertise in testing/optimization methodologies; performance tuning for self-work and reviews with strong analytical and data presentation abilities
Experience collaborating with the MarTech Platform Team, Data Platform, and Marketing Managers to present findings, quickly diagnose and troubleshoot emergent issues
Experience in segmentation tools like Message Gears, SQL Server, and AWS database systems such as Redshift, Athena is highly preferred
Experience with Data Visualisation tools like Tableau and/or Quick-Sight is preferred

You might also have...

Four-year bachelor's degree required; master's degree is preferred
Hands on skills in Python and experience with an enterprise level Marketing Automation platform such as Salesforce Marketing Cloud is preferred
Experience working with B2B and B2C data including lead and prospect management is nice to have

We've got your back... We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy's benefits vary based on individual role and location and can be reviewed in more detail during the interview processWe also embrace our diverse culture and offer a range of Employee Resource Groups ( ). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own wayAbout us... GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visitAt GoDaddy, we know diverse teams build better products-period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that's not enough to build true equity and belonging in our communities. That's why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day-focusing not only on our employee experience, but also our customer experience and operations. It's the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on ourGoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our fullOur recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to myrecruiter@godaddy.comGoDaddy doesn't accept unsolicited resumes from recruiters or employment agencies

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