Commercial Marketing Manager - Off Trade

• Work closely with Brand Marketing, Commercial and Commercial Marketing teams to firm up the annual plan for the Off Trade channel.
• Work with the Zonal teams on channel segmentation.
• Accountable for driving Execution Excellence for the channel inputs basis the shopper insights to drive velocity that helps the Zones achieve their revenue targets
• Work closely with the Zones to form the strategy for Must-win accounts delivering Halo accounts, Halo execution, Hakozukuri accounts, Wall Bays etc.
• Help the zones in delivering the inputs decided through JBPs
• Working closely with all the stakeholders on the Category management work
• Helping the Zones with negotiations to close agreements on Visibility /Space and tracking identified KPIs of these outlets
• Responsible for tracking visibility initiatives (Halo, Hakozukuri, Wall bays/ Paid Shelves) and all semi-permanent assets at Off Trade outlets.
• Plan, roll out, execute and evaluate specific promotions for building distribution efficiencies specific to the Zones/state requirements
• Conduct business review meetings with regional customer marketing teams, collect data, analyze it, and share it with other stakeholders for necessary actions.
• Work closely with CMD & Sr. Manager CM to formulate and execute the Perfect Store guidelines. This exercise should include a visibility plan & promotional programs, planograms, availability & merchandising norms, etc., across touch points.
• Closely monitor the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide hands-on Gemba insights to the stakeholders.
• Keep track of A&P performance regularly, participate in periodic calls, and exchange inputs with sales & marketing leadership on redefining / fine-tuning company strategy in line with market aspirations/competitor moves.
• Identify the need for short-term need-based training sessions for the sales team on product knowledge and building distribution efficiencies to increase volume and market share.
• Monitor distribution of POSM stock across the region per targets, timeliness and territory requirements.
• Act as a pivot to ensure alignment & coordination between the on-field requirement of the sales team and the planned promotional initiatives to get rolled out in the region.

• Postgraduate in business/strategy/management from a Tier 1 or Tier 2 institution
• 8+ years’ experience in the Channel with a minimum of 5 years of Managerial experience in Alcobev/ relevant industries
• High level of strategic, conceptual, analytical and creative skills
• Action-biased and output-oriented approach toward ambitious targets
• Team-oriented and collaborative outlook with coaching ability
• Exudes leadership presence and strong communication skills
• Demonstrates experience in driving change management and business re-engineering
• Drive the Channel teams to deliver on the Organizational goals
• Demonstrates high levels of adaptability, and flexibility about new challenges and the use of new networks and entrepreneurial skills

Suntory Global Spirits