In House Content Writer

• Conduct comprehensive research on the standardized test prep market (eg: SAT/ACT), including competitor analysis, learner demographics, study habits, and test trends.
• Gather and analyze quantitative and qualitative data from surveys, industry reports, and user feedback to identify critical knowledge gaps and content opportunities.
• Develop detailed audience profiles and segmentations to ensure content is precisely targeted and highly relevant.
• Continuously track market developments to maintain a competitive edge.

• Translate research insights into a focused, data-driven content strategy that addresses the most pressing informational needs of standardized test prep students and tutors.
• Prioritize content topics based on the shift of market trends.
• Plan content formats and distribution channels (blogs, whitepapers) optimized for maximum reach and educational impact.
• Define clear performance metrics to measure content success and guide ongoing improvements.

• Produce well-researched, fact-based blogs and articles that provide actionable insights, detailed test guidance, and clear explanations of complex concepts.
• Ensure all content is accurate, up-to-date, and backed by credible sources, maintaining the highest standards of informational integrity.
• Optimize content for SEO using strategic keywords relevant to the standardized test prep market (eg: SAT/ACT) to drive organic traffic and improve search rankings.
• Maintain a tone that builds trust and positions EdisonOS as a leading knowledge resource.

• Develop content that strengthens brand credibility by consistently delivering valuable, evidence-based information that addresses real user challenges.
• Collaborate with the marketing team to align content with product updates, industry trends, and customer education initiatives.
• Support brand positioning as a thought leader in the standardized test prep space through whitepapers, research summaries, and expert guides.
• Use data-driven insights to refine messaging and ensure content reinforces the companys reputation for expertise and reliability.

• Continuously monitor SEO performance and optimize existing content by updating keywords, meta tags, headings, and internal linking to enhance organic visibility and user engagement.
• Regularly analyze competitors content and SEO strategies to identify gaps and opportunities, adapting our content approach to outperform them in search rankings and user engagement.
• Implement A/B testing and other experimentation methods on headlines, CTAs, and content formats to determine what drives the best SEO results and user interaction, refining content accordingly for maximum impact.

• Proven experience in content marketing focused on education, test prep, or related sectors
• Strong analytical and research skills with the ability to synthesize complex data into clear, actionable content
• Exceptional writing skills with a focus on factual, well-structured, and SEO-optimized informational content
• Deep understanding of SEO best practices and content performance measurement
• Passion for delivering educational value and empowering learners through high-quality content

Expertia AI Technologies