Senior Graphic Designer

• Produce high-quality visuals: Posters, Carousels, Infographics, flyers, Thumbnails, and Event Graphics.
• Translate political briefs and ideas into compelling and informative visual stories.
• Customize designs for varied campaign types and audience groups.
• Integrate Tamil motifs, typography, and cultural symbols as required.

• Develop and manage visual templates for recurring content series.
• Establish and ensure adherence to design style guides for fonts, color schemes, layout arrangements, iconography, watermarking, and campaign branding.
• Enforce consistency across all campaign creatives.

• Supervise and mentor junior designers and interns, ensuring high daily output quality.
• Review creatives for visual precision, brand consistency, and sensitivity.
• Coordinate closely with the Creative Director to manage team workflows and meet deadlines.

• Closely collaborate with copywriters, video editors, social media managers, and advertising teams.
• Participate in briefings to align graphics with campaign messaging.
• Integrate platform analytics and feedback to improve visual strategy.

• Optimize and adapt graphics for:
• Instagram/Facebook: Carousels, quote graphics, regional language visuals
• YouTube: Thumbnails, banners, channel graphics
• Twitter/X: Text visuals, topical cards, one-liners

• Ensure all creatives adhere to technical specifications and platform standards.

• Design materials reflecting the political landscape and cultural sentiments of Tamil Nadu.
• Respond rapidly to current events with on-brand visual communication.
• Maintain strict ethical standards in all campaign visuals.

• Bachelors or Masters in Visual Communication, Graphic Design, Fine Arts, or related fields.

• 46 years in a design or content creation role (preferably in political, campaign, media, or agency environments).
• Experience creating multi-platform content for Tamil-speaking audiences highly preferred.

• Proficient in Adobe Photoshop and Adobe Illustrator.
• Familiarity with InDesign and Canva.
• Experience with bilingual layouts, especially English and Tamil.
• Skilled in Tamil typography and regional visual elements.
• Strong creative skills in visual storytelling, brand system development, quick ideation, and attention to detail.
• Proven leadership experience in supervising and mentoring design teams.
• Experience managing quality control and delegating tasks.
• Excellent collaboration abilities to work with writers, video editors, social media, and advertising teams.

• Competency in sound design.
• Ability to source and curate video footage.
• Understanding of political thought and context.
• Experience handling AI content generation tools for creative workflows.
• Motion or animation design experience (considered a plus, not mandatory).

• Willingness to work late hours and weekends during peak campaign periods.
• Strict confidentiality on sensitive political materials.
• High-pressure, feedback-driven work settings.

Expertia AI Technologies