Hiring Sr. Associate - Offline & Online Marketing_ Mumbai location
- Mumbai, Maharashtra
- Permanent
- Full-time
- Plan and execute the marketing plan for MTIN
- Yearly marketing planner creation - SBU wise. This should cover Webinars, seminars, conferences, Exhibitions.
- Focused E campaigns (i.e. differentiated emailing to micro-segments, social media etc.) using digital marketing tools (like AEM - Adobe Experience Manager or any other), while avoiding spamming.
- Plan Product and segment-specific campaigns as per the business priority.
- Collaborate with Marcom associate for Affiliate marketing planning (e/print advt., third party portal advt. and emailing campaigns, online product portals handling India Mart & Trade India etc.)
- Creating web pages for local events and campaigns.
- Work with business and product teams to plan advertisements, articles, and press releases, along with the Marcom associate.
- Prepare and plan yearly marketing promotional materials, such as brochures, flyers, and catalogs, in collaboration with Business Managers (BM) and regional teams.
- Manage vendors/partners for MarCom and e-marketing efforts
- Maintain lead extract data for monthly review with the Manager and BU's and present whenever necessary.
- Collaborate with support functions for Commercial/Procurement like Release of Purchase Orders, Purchase Requisition, etc., for any kind of Marketing activities Planned.
- Should be able to negotiate with vendors for the planned events and manage budgets.
- Timely reporting of activities and campaign outcomes is required with help of CRM.
- Qualifications and Technical Skills
- Any graduate or BSc (Electronics/IT/Science). MBA/ diploma/certificate course from a recognized institute in Marketing/Digital marketing/Mass communication will be an added advantage.
- Overall and Specific Experience
- 2-4 years' work experience in e-marketing, branding, and traditional marketing in B2B space. Should be proficient in using MS tools and proficient in PowerPoint presentations. Must have handled one or more social selling platforms like LinkedIn, Facebook, Instagram, Google My Business, and WhatsApp... Must have experience in handling events, conferences and exhibitions. Candidate should be willing to travel 20-30% of the time.
- One Team" that thrives on collaboration and innovation
- Opportunities to work with Global teams
- An open, fair and inclusive environment
- Multitude of learning and growth opportunities
- Medical insurance for you & your family, with access to Telemedicine application