Retail managers (sometimes called store managers) are responsible for every aspect of the day-to-day supervision of retail outlets, including sales, staff, stock and resources management. Log in Careers advice Job Descriptions Retail manager: job description Retail manager: job description targetjobs editorial team Last updated: 31 Jul 2023, 16:15 Retail managers (sometimes called store managers) are responsible for every aspect of the day-to-day supervision of retail outlets, including sales, staff, stock and resources management. Supported By Enterprise Rent-A-Car Save Share What does a retail manager do | Salaries | Typical employers | Qualifications and training | Key skills Retail management involves taking responsibility for the successful running of a store. Working on the shop floor, retail managers are in constant contact with their customers and staff. They are responsible for ensuring their staff give great customer service as well as monitoring the financial performance of the store. The job titles retail manager and store manager are essentially the same role, so well use them interchangeably in this article. A store manager typically reports to an area manager if their store is part of a chain and, in time, can sometimes progress to become an area manager. Assistant store managers and deputy store managers have many of the same responsibilities and can progress to become store managers. Store manager responsibilities Typical duties of a store manager or retail manager include: recruiting, training, supervising and appraising staff managing budgets maintaining statistical and financial records dealing with customer queries and complaints overseeing pricing and stock control maximising profitability and setting/meeting sales targets, including motivating staff to do so ensuring compliance with health and safety legislation preparing promotional materials and displays liaising with head office.