Associate Director - Performance Media
- India
- Permanent
- Full-time
- Understand the Indian digital ecosystem and formulate a robust strategy for client campaigns
- Work on budget bifurcation across various platforms keeping key considerations like impact and reach while preparing the overall strategy
- Discuss campaign strategy and execution plan with Business team to align it with the overall integrated media plan
- Oversee end-to-end campaign deployment and execution on a daily basis through regular monitoring and tracking
- Work closely with the client's creative agency to deliver on the expected deliverables and address any challenges related to campaign execution
- Conduct regular review meetings with the client and business team to discuss campaign progress and share optimization recommendations and data
- Suggest new ideas and innovations to the client basis ongoing developments in the evolving digital landscape
- Maintain and build relationships with key vendors and partners/ platforms/ publishers
- Drive cross functional exchange of knowledge and expertise within the team
- Seek new partnerships and opportunities with clients and vendors on an ongoing basis
- Associate Business Director - SSP: 13-15 years of work experience
- Bachelor's Degree
- Excellent Written and Verbal Communication Skills
- Presentation Skills
- Eye for Detail and Accuracy
- Analytical Skills
- Client Management
- Team Management
- Project Management
- Problem Solving Skills
- Financial Acumen
- FB Certification
- Google Certification
- DV 360
- OMG Methodology & Tools (OMNI, OmNet)
- Google Ad Words
- Google Analytics
- Google Ads
- Platforms - FB, Instagram
- DV 360
- Tag Manager
- Business Team
- Operations Team
- Clients
- Creative Agency
- Third Party Vendors - Platforms, Publishers, Partners