Senior Executive-Delegate Acquisition
VAP Group
- Mumbai, Maharashtra
- Permanent
- Full-time
- Develop and Manage delegate acquisition strategies tailored to each event, focusing on meeting or exceeding delegate targets.
- Identify and research potential delegate groups based on event themes, industry trends, and target demographics.
- Acquiring the right set of audience as per the needs of the exhibitors and sponsors.
- Create compelling outreach campaigns, including email, social media, and direct communication, to engage potential delegates and convey the value of attending our events.
- Collaborate closely with the marketing team to align delegate acquisition efforts with broader event promotion strategies.
- Conduct market analysis and competitor research to stay informed about industry trends and delegate expectations.
- Build and maintain a database of potential delegates, tracking interactions and progress in CRM software.
- Guiding team to actively reach out to potential delegates via phone calls, emails, and other communication channels, nurturing relationships to secure their participation.
- Respond to delegate inquiries promptly and provide accurate information about event details, benefits, and registration procedures.
- Monitor and report on the effectiveness of delegate acquisition campaigns, making data-driven adjustments to improve results.
- Collaborate with cross-functional teams to ensure a seamless registration process and a positive delegate experience.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum 1 years of experience in delegate acquisition or related role.
- Exceptional communication and interpersonal skills, with the ability to engage and build rapport with potential delegates.
- Proficiency in using CRM software and other tools for lead tracking and management.
- Goal-oriented mindset with a demonstrated ability to meet or exceed targets.
- Creative thinking and problem-solving skills to tailor outreach strategies for different events and delegate segments.
- Adept at market research and competitor analysis to create delegate acquisition strategies.