Head of Programmatic Media Buying & Performance – APAC

InMobi View all jobs

  • Bangalore, Karnataka
  • Permanent
  • Full-time
  • 2 days ago
InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact.Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi's global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide.Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company's Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond.At InMobi Advertising, you'll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visitKey Responsibilities * Portfolio & Revenue Ownership
  • Own and drive revenue (MF and NR with focus on NR) across the India, SEA, Japan, Korea and ANZ
  • Distinguish and manage the levers that drive Media Flow growth (scale, spend efficiency, campaign volume) along with those that drive Net Revenue improvement (margin management, solution mix, pricing)
  • Identify, call out, and mitigate revenue risks proactively across both dimensions; bug stops at this level
  • Own regional performance planning - forecast, pacing, and corrective actions
  • Navigate cross-regional dynamics and connect learnings across Americas, EMEA, and China to unlock portfolio-wide revenue growth
  • Team Leadership & Capability Development
  • Manage, grow, and develop L1-L4 traders across functional and professional dimensions
  • Assign portfolios based on team capability mapping; enable traders to operate at the edge of their level and develop professionally
  • Foster an experimentation and hypothesis-driven culture within the team
  • Drive tough conversations within the team and with external stakeholders when necessary
  • Analytical &ProcessDepth
  • Define and govern the analytical frameworks used across the trading function
  • Identify new avenues for growth from data-driven approaches and strategic thinking for long term
  • Build processes to drive efficiency in execution with a mindset of growing dollars managed per person - through automation, AI and alignment - and ensure adherence to processes
  • Think outside existing playbooks; conduct experiments and hypothesis-led research on unsolved problems
  • Platform & Product Influence
  • Work closely with Product, SE, Engineering, Data science and other teams to align platform priorities to the reality of advertiser needs
  • Translate ground-level trading signals and advertiser feedback into actionable product roadmap inputs
  • Drive experimentation across DSP and partner platforms; evaluate hypothesis impact rigorously
  • Influence platform decisions using evidence from portfolio-scale observations across multiple regions so that we are building for a global strategy
  • Stakeholder Management & Commercial Alignment
  • Align with Sales, CGM, Strategy, Ops, Creative, etc. on regional ops playbooks, GTM execution, and trading requirements across Americas, EMEA, and China
  • Work with senior commercial leadership to unlock blockers from clients and ensure product attention tracks to account priority
  • Represent trading in cross-functional discussions; bring market and industry intelligence to inform decision-making
  • Maintain awareness of competitive landscape and emerging performance marketing trends by region
  • Customer Centricity
  • Obsess over customer needs (KPIs, Delivery and Fraud controls) and put customer first - and everything else after mindset to work and instill that culture within the team
  • Maintain deep contextual knowledge of key accounts: spend stack rank, KPIs, competitive landscape, title/app lifecycle, and partner footprint
  • Ensure product and trading approaches are grounded in advertiser unit economics - avoid over-generalizing across diverse advertiser types
  • Set and push uncomfortable goals for the team in terms of account penetration and vertical expansion with growth mindset
  • Accountability Culture
  • Establish a culture of daily tracking, structured RCAs, and follow-through across the team
  • Drive accountability not just in performance but in how issues are raised, escalated, and resolved
  • Personally accountable for regional growth outcomes; cascades that accountability through the team
Qualifications & ExperienceRequired
  • 10+ years of experience in performance marketing, or ad tech; 3+ years in analytics, account management, delivery capacity
  • Deep expertise in DSP mechanics, attribution frameworks, and MMP integrations (Appsflyer, Adjust, Kochava)
  • Demonstrated ability to manage, mentor, and grow a trading team across multiple levels
  • Track record of driving advertiser revenue growth at portfolio scale
  • Experience working across multiple regions with an understanding of regional dynamics across different regions - understand nuances for each but able to connect them in one thread if needed
  • Comfort navigating cross-functional stakeholder environments (Sales, CGM, Product, Tech, Partnerships, Finance, Ops)
Preferred
  • Exposure to multi-solution portfolios including such as DSP, On-Device, Affiliate, etc.
  • Familiarity with agency-model orchestration (not just direct managed delivery)
  • Experience influencing product roadmaps based on trading data and advertiser feedback
  • Prior exposure to vertical-specific performance marketing (gaming, fintech, e-commerce, OTT/streaming)
The InMobi CultureAt InMobi, culture isn't a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.We thrive on challenges and seize every opportunity for growth. Our core values - thinking big, being passionate, showing accountability, and taking ownership with freedom - guide us in every decision we make.We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.Visit to better understand our benefits, values, and more!

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