Job profile Ideate & contribute in drawing the road map for the Brand Develop the complete marketing mix for the premium business portfolio product, packaging, communication, media including digital and execution of all ATL (Digital only) & BTL inputs in partnership with Sales team and under guidance of senior brand team. Responsible for annual brand strategy, brand health, topline and margins. Lead new product development/customization work for Hotels/Institutions/Premium Retail segment in coordination with cross functional teams especially R&D team Develop and supervise detailed marketing plan & allocation of Budgets to meet business objectives Manage outside agency resources including advertising and digital. Developing integrated communication strategy Digital Marketing Design and develop new innovative digital programs across multiple platforms while making use of the disruptive technologies such as AI Develop and implement long-term strategic plans on new product opportunities Collaboration with key functions: Premium Business Sales, Supply Chain, Procurement, Compliance, R&D & Quality. Lead & contribute to streamlining & improving internal processes, routines basis industry Best Practices, developments in the field of Consumer Marketing Preparing brand reports and presentations. Initiating recommendations with regards to improving market brand positions, that is portfolio, price positioning, advertising and promo activities, etc. Qualification - MBA from Premium B schools with 2 to 5 years exp. only in Brand Management from good FMCG Industry.