Key Responsibilities:- Develop, implement, and manage social media strategies to enhance brand presence across platforms (Instagram, Facebook, LinkedIn, etc.).- Create engaging, fashion-forward content tailored to women's apparel audiences -including posts, reels, stories, and videos.- Work closely with the design, visual merchandising, and marketing teams to ensure brand consistency.- Monitor, analyze, and report on social media performance (engagement rates, follower growth, traffic conversion, etc.).- Stay updated with the latest fashion trends, platform updates, and social media best practices.- Build relationships with influencers, stylists, and fashion communities to boost brand visibility. Handle community management - responding to comments, DMs, and engaging with the online audience.Requirements:- 4-8 years of social media experience, preferably in the fashion/women's apparel industry.- Strong understanding of women's fashion, styling, and retail trends.- Proficiency in social media management tools and basic graphic design skills (Canva, Photoshop preferred).- Excellent communication, writing, and storytelling skills.- Highly creative with an eye for aesthetics, fashion sensibility, and attention to detail.- Ability to multitask and meet deadlines in a fast-paced environment.Skills:- Experience with influencer marketing campaigns.- Basic video editing skills (for Reels/short-form content).- Fashion blogging, styling, or personal brand presence. (ref:updazz.com)
