Deshpande Foundation - Lead - Digital Marketing (1-3 yrs) Hubli/Karnataka (Online/Digital Marketing)
Deshpande Foundation
Hubli-Dharwad, Karnataka
Permanent
Full-time
2 months ago
Campaign Strategy & Planning:- Research target audiences, market trends, and competitive activity - Define campaign objectives, KPIs (CPA, CPL, ROAS, engagement, etc.) Creative Development:- Write compelling ad copy, select/design visuals, or coordinate with designers - Develop A/B test hypotheses for creative formats, messaging, and calls-to-actionMedia Buying & Optimization:- Set up and launch ads on Facebook/Instagram, LinkedIn, Google Ads, YouTube, TikTok, etc. - Monitor performance daily; re-allocate budgets, tweak bidding strategies, and refine targeting. Analytics & Reporting:- Track performance in Google Analytics, Ads Manager, and internal dashboards - Prepare weekly/monthly reports with actionable insights and next-step recommendations Collaboration & Growth:- Work with sales, content, and design teams to ensure brand consistency - Stay on top of platform updates, emerging channels, and best practices (ref:updazz.com)