Role OverviewPosition: Digital Campaign ManagerKey Responsibilities- Execute campaigns via email, SMS, push, and WhatsApp using Adobe Campaign Manager and Journey Optimizer.- Segment and activate audiences with Adobe Real-Time CDP.- Track campaign engagement and report performance.- Build customer journeys and personalize interactions.- Implement A/B testing for optimization.Challenges Faced- Tight deadlines and multiple campaigns running simultaneously.- Coordinating with internal teams and external agencies for timely execution.Decision-Making Scope- Optimize campaigns and scale based on insights.- Influence internal content strategies.- Manage budgets, retention efforts, and measure campaign success.StakeholdersInternal TeamsExternal: Adobe reps, agencies like MindshareQualifications & Skills- Education: B.E. or MBA- Experience: 2–6 years- Behavioral Skills: Communication, flexibility, time management- Technical Skills: AEP, data integration, tools like Workfront or JIRA, understanding GDPR
