Data Analyst: Personalization Analytics

Bangalore, Karnataka
Permanent
Full-time

1 day ago

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.Eli Lilly Services India Private LimitedBusiness Insights & Analytics – Data Analyst: Personalization AnalyticsAt Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 45,000+ employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease. We’re looking for people who are determined to make life better for people around the world.Lilly Bengaluru, BI&A (Business Insights & Analytics) team was started in 2017 with the objective of supporting business decisions for the commercial and marketing functions in the US and ex-US affiliates. This team is part of the Lilly Bengaluru - Commercial Services organization and works very closely with business analytics team based in Indianapolis (HQ). The team currently comprises of ~300 team members, with varied backgrounds and skills across data visualization, data engineering, analytics, data sciences and market research. The team works across customer segments which include HCPs, Payer and HCOs, Consumer and Med Affairs.This role is for a Data Analyst in the Personalization Analytics team, specifically focusing on building pre- & post-personalization analytics tools using 1st party data. The team analyses data to help measure, inform and advise on personalized journeys and experiences we are trying to enable for our customers (across HCP, consumer and medical affairs) to create the best in any class customer experience.Core Responsibilities:

Collaborate with brand, marketing, product, IT and other stakeholders to understand their data needs and provide data driven solutions
Share findings from analysis along with recommendations to a wide variety of business and technical stakeholders
Extract actionable insights from customer engagement data (web, digital & clinical) to improve marketing strategies, customer experiences, and business processes.
Help with the implementation of predictive models used to make real-time decisions with the Adobe Orchestration tools (RT-CDP/AJO)
Measure the performance of personalized customer experiences, and identify and recommend opportunities for refinement and optimization
Embrace a product mindset to drive efficiency and scale within analytics
Stay up to date in the ever-changing ad-tech/mar-tech ecosystem and identify areas to drive more data driven thinking throughout the organization

Required

4-8 years of relevant experience
Hands-on experience with SQL. Working knowledge of R or Python are good to have but not mandatory
Demonstrated history of breaking down unstructured business problems and translating them to more tangible problem-solving approaches
Experience in gathering business requirements, transforming data and preparing readout and recommendation narratives from Analytics to share with Business users
Proven experience working with Customer Data Platforms (CDP) or Data Management Platform (DMP) or CRM tool is preferred
Strong working knowledge of visualization tools (PowerBI preferred)
Comfort with ambiguity and a willingness to work with a high degree of autonomy
Demonstrated experience working in cross-functional, cross-geography teams

Preferred Qualifications

Experience in Data and/or Business Analytics from Healthcare/Pharma/Retail/BFSI/Digital/ Media Ad companies
Experience with Adobe Experience Platform (AEP) tools – Customer Journey Analytics (CJA - Preferred) / Real Time – Customer Data Platform (RT-CDP) / Adobe Journey Optimizer (AJO) / Target
Bachelor’s degree (or) Master’s degree in technology, Statistics or Computer Science background

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.#WeAreLilly

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