Assistant Team Lead, Marketing Technology (GTM)

• Manage our Go-to-Market Tech Stack:

• Elevate our “Go To Market” technology stack, including revenue marketing tech, ABM,

• Implement and manage advanced marketing technologies such as 6sense and chat solutions.
• Own the technical implementation and ongoing management of new Go-To-Market tools.
• Integration and Implementation:

• Lead the charge in overseeing technical integrations across various marketing and sales platforms.
• Transform the chat experience for prospects and customers by ensuring seamless integration of chat solutions with other marketing tools.
• Optimize sales-facing systems like Reachdesk to align with business goals.
• Campaign Attribution and Reporting:

• Support and enhance campaign attribution strategies for better tracking and analysis.
• Develop and manage comprehensive reporting frameworks to measure the effectiveness of technology-driven marketing efforts.
• Create and maintain ABM dashboards, providing clear visibility into performance metrics.
• Performance Analysis and Improvement:

• Analyze chatbot performance and make data-driven improvements to enhance customer engagement.

• Lead efforts to improve the functionality and effectiveness of our marketing and sales enablement technologies.
• Leverage data-driven insights to inform decision-making and drive continuous improvement.
• Training and Support:

• Deliver impactful training on go-to-market tools and processes, ensuring the marketing team fully utilizes the capabilities of our tools.
• Support campaign attribution and reporting strategies, providing accurate and actionable data to stakeholders for informed decisions.
• Technical Expertise and Leadership:

• Serve as a technical expert, onboarding new technologies and optimizing the use of existing tools in our marketing technology stack.
• Guide the team in harnessing the full potential of our tech resources.
• Gap Identification and Requirement Development:

• Identify gaps and develop requirements for the automation of manual tasks to enhance marketing efficiency and effectiveness.
• Innovate solutions to streamline processes and drive productivity.
• Evaluation of New Technologies:

• Evaluate new marketing technologies, ensuring alignment with business objectives and staying ahead of industry trends.

• Bachelor’s/Master’s degree in Marketing, Business, or a related field.
• Exceptional project management skills, including attention to detail, stakeholder engagement, project plan development, and deadline management with diverse teams.
• Deep experience with go-to-market tools like:

• ABM – 6sense, DemandBase
• Chat – Drift, Qualified, Avaamo
• Gifting – Reachdesk, Sendoso
• AI - ChatGPT, Microsoft Azure, Claude, Google Gemini, Glean, etc.
• Web – CHEQ, OneTrust
• iPaaS – Zapier, Tray.io, Informatica
• Skilled in crafting technical documentation and simplifying complex procedures.
• A minimum of 5 years of hands-on technical experience with marketing technologies like marketing automation platforms, CRM and database platforms
• Strong capacity for understanding and fulfilling project requirements and expectations.
• Excellent communication and collaboration skills, with a strong command of the English language.
• Self-motivated, analytical, eager to learn, and able to thrive in a team environment.

Cvent