Developer III - Software Engineering - Google Analytics Engineer

UST

  • Thiruvananthapuram, Kerala
  • Permanent
  • Full-time
  • 4 days ago
Job Description:Job Title: Google Analytics EngineerJob Description:Exp - 3-5 years.We are seeking a Google Analytics Specialist to drive data-driven decision-making by implementing, managing, and optimizing Google Analytics (GA4) tracking and reporting. The ideal candidate will have strong analytical skills, a deep understanding of digital marketing and customer journeys, and the ability to translate data into actionable business insights.Key Responsibilities
  • Implement, configure, and manage Google Analytics (GA4), Google Tag Manager, and related tracking tools.
  • Collaborate with marketing, product, and IT teams to define tracking requirements for websites, mobile apps, and digital campaigns.
  • Develop and maintain custom dashboards and automated reports in GA4, Looker Studio (Data Studio), or other BI tools.
  • Monitor data accuracy, troubleshoot tagging/implementation issues, and ensure proper governance of analytics data.
  • Analyze user behavior, conversion funnels, and campaign performance to provide actionable recommendations.
  • Support A/B testing, personalization efforts, and attribution modeling.
  • Stay up to date on digital analytics trends, privacy regulations (GDPR/CCPA), and emerging tools/technologies.
Required Qualifications
  • Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
  • 3–5 years of experience in digital analytics, preferably with Google Analytics (GA4).
  • Hands-on experience with Google Tag Manager, Looker Studio, and campaign tracking (UTM parameters).
  • Strong analytical and problem-solving skills; proficiency in Excel/Google Sheets.
  • Experience working with digital marketing channels (SEO, SEM, social, display).
  • Excellent communication skills, with the ability to translate data insights into business recommendations.
Preferred Skills
  • Experience with BigQuery and SQL for advanced data analysis.
  • Knowledge of marketing automation and CRM systems.
  • Familiarity with other analytics tools (Adobe Analytics, Mixpanel, Amplitude).
  • Certification in Google Analytics or Google Tag Manager is a plus.
Skills:Google Analytics,Looker,Campaign Management,BigqueryAbout Company:UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact—touching billions of lives in the process.

UST