Product Manager-CREDIT CARD-Marketing HO

• Develop and manage the bank's loyalty and rewards programs.
• Design programs that align with customer needs and the bank's business objectives.
• Evaluate and optimize existing programs based on customer feedback and market trends.
• Customer Engagement & Retention:

• Work closely with the customer relationship team to ensure the loyalty programs promote long-term customer engagement.
• Analyze customer data to identify segments and create personalized offers.
• Develop strategies to enhance customer lifetime value (CLV) through loyalty programs.
• Campaign Execution:

• Plan and execute loyalty marketing campaigns, promotions, and events.
• Collaborate with cross-functional teams such as product, marketing, and sales to drive program success.
• Manage external vendors and partners for program implementation and reward fulfillment.
• Data Analysis & Reporting:

• Use data-driven insights to track the performance of loyalty programs.
• Provide regular reports on program ROI, customer behavior, and key performance metrics.
• Conduct customer surveys and feedback sessions to gauge program success.
• Partnerships & Collaborations:

• Identify and negotiate partnerships with third-party vendors for exclusive customer benefits.
• Explore co-branded loyalty initiatives with other businesses or sectors to enhance program offerings.
• Customer Experience Optimization:

• Ensure that the customer journey within the loyalty programs is seamless and adds value.
• Implement feedback loops to continuously improve the customer experience.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• MBA or Master's in Marketing.
• Experience:

• 5-7 years of experience in customer loyalty programs, preferably in the banking or financial services sector.
• Experience in customer segmentation, data analytics, and campaign management.
• Skills & Competencies:

• Strong understanding of loyalty program mechanics and customer retention strategies.
• Excellent analytical skills with experience in data-driven decision-making.
• Proficiency in CRM tools, marketing automation, and analytics platforms.
• Strong communication and interpersonal skills for internal and external stakeholder management.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Behavioral Competencies:

• Customer-centric mindset.
• Strategic thinking with attention to detail.
• Proactive problem-solving skills.
• Team player with leadership capabilities.

• Increase in customer retention rate.
• Growth in customer lifetime value (CLV).
• Reduction in customer churn.
• Program participation and engagement rates.
• Return on investment (ROI) of loyalty initiatives.

Kotak Mahindra Bank