Content and social media executive

Regatta consultancy services

  • Mumbai, Maharashtra
  • Rs. 30,000-45,000 per month
  • Permanent
  • Full-time
  • 17 days ago
Job Description – Content & Social Media Executive**Company:** Kashmir Oriental Carpet Enterprises (Carpets of Kashmir)**Location:** World Trade Center, Cuffe Parade, Mumbai**Employment Type:** Full-time, In-office**Position:** Content & Social Media Executive**Reporting To:** DirectorRole OverviewWe are seeking a talented and proactive Content & Social Media Executive to manage content creation, social media strategy, influencer engagement, and creative marketing across our three brands: Carpets of Kashmir, Stratum Rugs, and Ishvya. The candidate should bring hands-on execution skills, creativity, ownership mindset, and a keen aesthetic eye for creating photo and video content in-house.Key ResponsibilitiesPlan and execute engaging social media content calendars across Instagram, Facebook, Pinterest, and LinkedIn.
Conduct regular photoshoots and video shoots in our showroom and on-site for Reels and other formats.
Write captions and blog content with SEO-friendly language tailored to each platform and brand.
Design and publish product catalogs and visual creatives for shawls and rugs.
Monitor analytics to continuously improve engagement, reach, and conversions.
Coordinate content flow across all three brands – Carpets of Kashmir, Stratum Rugs, and Ishvya.
Collaborate with the MIS/Digital Ops Manager for website, e-commerce, and product data alignment.
Ensure timely publishing of product launches, announcements, and campaigns.
Engage with the social media audience through comments, DMs, and stories.
Strategically plan, execute, and monitor Meta Ads (Facebook and Instagram), including ad creatives, audience targeting, A/B testing, performance tracking, and budget optimization.
Identify, connect, and collaborate with relevant influencers for content collaborations and promotions.
Use AI-driven tools and modern apps to accelerate creative workflows, design generation, captioning, and publishing.Skills & QualificationsProven experience in social media and content creation for lifestyle, fashion, or luxury brands.Strong photography, videography, and editing skills using tools like Canva, CapCut, InShot, or Adobe Suite.
Knowledge of content trends and emerging formats, especially on Instagram.
Basic understanding of SEO, hashtags, keywords, and analytics tools.
Creative flair with an eye for styling, visual storytelling, and aesthetics.
Comfortable working independently in a high-trust, low-supervision environment.RemunerationSalary will be commensurate with skills and experience, ranging from 30,000 to 45,000 per month. Additional incentives may be considered for exceptional creativity, performance, and impact.

Regatta consultancy services