Job Description We are looking for a VP of Marketing whose role would involve leading the marketing efforts of our B2B software product that addresses ESG-related challenges and opportunities. ESG has gained significant importance in the business world, as companies are increasingly focusing on sustainability, social responsibility, and ethical governance practices. Your role would be pivotal in promoting and positioning our ESG software product in the market. if you have extensive experience in B2B SAAS Marketing, we would like to speak with you. About the Product: Lythouse () is the cutting-edge ESG (Environmental, Social, and Governance) software division of Zycus (www.zycus.com), dedicated to empowering organizations worldwide to achieve their sustainability goals. Our innovative solutions help businesses measure, manage, and report their ESG performance, driving positive environmental and social impact alongside financial growth. Here's an overview of what your responsibilities might entail: Product Positioning and Messaging: Develop a clear and compelling value proposition for our ESG software products. Craft messaging that highlights how our products can help companies achieve their ESG goals, improve transparency, and enhance their overall sustainability performance. Market Research: Stay up-to-date with ESG trends, regulations, and market dynamics. Understand your target audience's pain points, needs, and preferences to tailor your marketing strategies effectively. Go-to-Market Strategy: Devise a comprehensive strategy for launching and promoting our ESG software products. Determine the right channels (online, events, partnerships) to reach your target customers and create a roadmap for product promotion. Content Creation: Develop high-quality content such as blog posts, whitepapers, case studies, and videos that educate the market about ESG challenges and the role your software products play in addressing them. Collaboration with Product and Sales Teams: Work closely with product managers to ensure that marketing messages accurately reflect the capabilities of the software products. Collaborate with the sales team to provide them with the necessary tools and training to effectively sell the ESG software. Thought Leadership: Establish our company as a thought leader in the ESG space. Speak at industry conferences, write articles, and participate in panel discussions to showcase our expertise and the value of our software products. Digital Marketing: Leverage digital marketing strategies such as SEO, social media, email marketing, and online advertising to reach a wider audience and generate leads. Partnerships and Alliances: Identify potential partners or industry associations that align with our ESG goals. Collaborate with these organizations to expand our reach and credibility in the market. Customer Engagement: Maintain a strong relationship with existing customers to gather feedback, understand their evolving needs, and turn them into advocates for our product. Measurement and Analysis: Establish key performance indicators (KPIs) to measure the success of the marketing efforts. Regularly analyze data to assess the effectiveness of different strategies and make data-driven adjustments as needed. Regulatory Compliance: Ensure that the marketing materials and messaging comply with relevant ESG regulations and guidelines. Internal Communication: Keep internal stakeholders informed about the progress of marketing initiatives, product updates, and market feedback. Job Requirement What are we looking for A great leader who can make a big impact and leadthe growth of our business Understanding of the ESG landscape, including regulatory trends, sustainability challenges, and technological solutions a plus Should be an MBA graduate from a Tier I B-School 15 to 20 years of experience in B2B SaaS marketing 5 Reasons Why You Should Work With Us: ESG is a sunrise / hot space. You will have an opportunity to create a global impact Work in an entrepreneurial setup, without the risks involved in an early-stage start-up The job profile truly is a 360 profile - from Branding to Demand Generation and closing new customers You will get to work directly with the Founder, CMO, and other C-suite executives Hustle to Scale from 0 to 1 to 10 About Us Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects it offers data-driven actionable insights for quickerand smarter decisions, and its conversational AI offers a B2C type user experience to the end-users. Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization. Start your #CognitiveProcurement journey with us, as you are #MeantforMore
