Lead Generation Analyst - IT (3-9 yrs) Bangalore (IT Sales)
SPOT YOUR LEADERS AND CONSULTING LLP
Bangalore, Karnataka
Permanent
Full-time
21 days ago
Skill Set : Key Responsibilities:- Research and analyze target accounts (including Global 500 companies) using business and industry acumen to identify key stakeholders and decision-makers.- Execute outbound prospecting initiatives (email, LinkedIn, cold calling) to generate interest and schedule meetings for regional Sales Leaders.- Collaborate with Marketing to design and execute joint campaigns and virtual/in-person events to drive demand generation.- Engage with C-suite, VP, and Director-level executives to understand their pain points and position Mphasis's solutions effectively.- Craft compelling narratives and high-level solution overviews to spark curiosity and interest in Mphasis offerings.- Maintain accurate and up-to-date lead data in CRM systems (e.g., Salesforce, Dynamics 365).- Track and report on lead generation KPIs, campaign performance, and conversion metrics.- Support Account-Based Marketing (ABM) strategies by tailoring outreach to specific enterprise accounts.- Help build and maintain a healthy top-of-funnel pipeline in collaboration with sales leadership.Required Skills & Qualifications:- Bachelor's degree in business, Marketing, IT, or a related discipline.- 3-6 years of experience in inside sales or lead generation in a technology or ITES environment.- Proven experience engaging with senior leadership in large enterprise accounts.- Strong understanding of the B2B sales cycle and enterprise buying behaviour.- Familiarity with AI-led services and digital transformation solutions.- Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).- Excellent verbal and written communication skills with strong interpersonal abilities.- Analytical mindset with experience using tools like Excel, Power BI, or Google Analytics.Preferred Qualifications:- Experience working with global clients across North America, EMEA, and APAC.- Exposure to data enrichment and prospecting tools (e.g., ZoomInfo, Lusha, LinkedIn Sales Navigator).- Knowledge of GDPR and other data privacy regulations.- Familiarity with SQL or data querying tools is a plus. (ref:updazz.com)