Key Responsibilities●Execute and help shape the product vision for Paid Social and Influencer Marketingwithin the retail media ecosystem—aligning with Social Commerce and Retail Mediaproduct strategies as well as market opportunity and customer needs.●Lead the product lifecycle from discovery through delivery for new capabilities for socialcommerce at retailers, such as retailer handle integration, performance tracking, 3Pplatform integrations, and measurement.●Partner with our Social Commerce platform teams to enable paid social programs thatscale on social platforms like Meta, Tiktok, Google, and Pinterest to enable self-servicepaid social automation.●Drive integration strategies for influencer content within on-site, off-site, retailer paidsocial, and in-store experiences, leveraging first-party data and creator content.●In conjunction with Measurement Products and Analytics teams, develop measurementframeworks that demonstrate ROI, including incrementality, attribution, andcross-channel lift.●Collaborate with Marketing, Sales, and Account Teams to develop compelling valuepropositions, go-to-market materials, and client enablement tools. Regularly participatein sales calls with brands and retailers to collect voice of customer.●Monitor market trends and competitors to identify new product opportunities andmaintain competitive differentiation in the retail media landscape.Required Qualifications●4+ years of product management experience, with at least 2+ years focused on socialmedia advertising and/or influencer marketing.●Understanding of the retail media ecosystem, including how brands activate mediaacross retailer-owned and paid social/influencer channels.●Experience working with or integrating platforms like Meta Ads Manager, TikTokBusiness, Google Ads (YouTube).●Familiarity with first-party data activation, identity resolution, and closed-loopmeasurement.●Strong analytical and strategic thinking skills with experience defining KPIs and usingdata to inform product direction.●Proven ability to manage cross-functional teams and deliver products in fast-paced, agileenvironments.●Excellent communication and stakeholder management skills.Preferred Qualifications●Experience in or with retailers, CPG brands, or ad tech/martech platforms and products.●Familiarity with ad serving, DSPs, or media buying platforms.●Background working with influencer content moderation, creator partnerships, or UGCcompliance.●Knowledge of emerging trends in social commerce, shoppable media, and creatoreconomy dynamics.●Bachelor's degree required; product management certifications and training a plus.Key Roadmap Targets for 2025 and beyond●Automated campaign publishing to social platforms●Self-serve campaign management for Paid Social campaigns●Self-serve order management and intake for Influencer campaigns
