Product Marketing Executive

• Innovate products and concepts that create new business opportunities
• Execute innovative product development and pipeline strategy in support of brand's strategic direction and priorities and informed by identification of recruitment and loyalty drivers
• Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries
• Execute 18 month detailed calendar through product marketing and promotional programs, with a focus on fast⁃growing categories and subcategories, hero products, and brand⁃building channels
• Conduct research to build business case for Product Development and Concept Ideation briefs
• Prepare Concept Development briefs Product strategy that drives business and reinforces brand equity
• Collaborate in development of product marketing strategy including product architecture, product launch process and go⁃to⁃market strategy
• Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition
• Support mid⁃management in quarterly report preparation
• Contribute to recommendations to seize market based on analysis
• Conduct ad hoc business analysis requests as needed
• Launch plans that incorporate 360 elements
• Execute timely digital⁃first launches focused on the consumer journey within designated budget and COG targets
• Prepare creative briefs for all programs and launches and coordinate communication with Creative team
• Responsible for performing competitive analysis to inform PD partners of competitive claims and identify areas of white space opportunities leading up to the discussions of claims priorities.
• Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are
• Explore the possibility of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways
• Remain relentlessly up⁃to⁃date on emerging and future trends across all relevant industries to identify and grow business opportunities
• Support the implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach
• Finance and Budget Management
• Track and assign budget investment priorities based upon key departmental objectives
• Demonstrates understanding of sales trends, category shifts, COGS changes, market intelligence and competitive activity across channels.
• Leverage key insights gleaned from a refined analytics practice to inform decisions
• Utilize analytics throughout function to accomplish strategic goals
• Use data to inform decision⁃making for strategy development and adjustments as necessary
• Track platform engagement and effectiveness through appropriate analytical tools

• Curative lens on what is innovative
• Ability to analyze data and present findings to leaders
• Forward-looking thinker
• Trend-hunting mindset

• 2+ years related work experience and College Degree
• Knowledge and experience with Excel, analytics, pivot tables, etc.
• End-to-end beauty product launches
• Innovation ideation and product development
• Exposure to global strategic marketing plans for products and categories
• Product brief development

• Strategic agility
• Financial fluency
• Disruptive mindset
• Insights driven
• Consumer-first
• Change champion
• Detail Oriented
• Team Player
• Strong project management skills

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