Job Summary: JOB SUMMARY: As a Senior Executive - Analytics the role entails managing the analytics for all user growth initiatives and aiding in monitoring and optimizing program, channel, and communication performance to support strategic and tactical decision-making. Essentially, we're seeking to leverage robust data-driven insights to enhance our marketing strategies! ABOUT THE TEAM: At Disney+ Hotstar, the team delivers high-quality content to millions of customers across various evolving devices. As a member of the BIRV team, your responsibilities will include Dashboard Development, Data & Analytics for BIRV initiatives, Freemium Initiatives, and supporting other business functions as required. The BIRV Team serves as the primary resource for reporting and data needs, offering assistance for ad hoc decision-making across stakeholders. Seeking motivated individuals with strong technical skills to contribute to our BI & Freemium Initiatives and make a significant impact! REPORTING TO: Senior Manager - Analytics, Disney+ Hotstar KEY RESPONSIBILITIES: Gather and interpret data, analyze findings, and disseminate insights through MIS reports, emails, and visual dashboards using tools such as Power BI, Tableau, and others Develop a comprehensive understanding of the data platform, technology stack, and oversee Extract, Transform, Load (ETL) processes Compile, assess, and condense weekly, monthly, and periodic operational outcomes into reports, specifications, dashboards, and flowcharts for diverse stakeholders Engage with Product teams to monitor data and deploy tracking mechanisms like Mixpanel, Appsflyer, and Adobe Analytics Collaborate with Product teams for effective data tracking and integration of analytical tools such as Mixpanel, Appsflyer, Adobe Analytics, and Amplitude Foster collaboration with Product teams to track data and integrate tools like Mixpanel, Appsflyer, Adobe Analytics, and Amplitude SKILLS & ATTRIBUTES FOR SUCCESS: Possess advanced analytical and technical proficiency, skilled in collecting, organizing, analyzing, and accurately disseminating extensive information Proficient in writing reports and creating dashboards to effectively communicate findings li> Exhibit outstanding verbal, written, and visual communication skills Demonstrate expertise in predictive analysis, with a strong command of R, SQL, and Python Familiarity with digital analytics and clickstream data, with a preference for experience in tools such as Mixpanel, Adobe Analytics, Appsflyer, Localytics, and Appsalar Preferably experienced in utilizing digital analytics tools like Mixpanel, Adobe Analytics, Appsflyer, Localytics, and Appsalar , showing familiarity with clickstream data analysis ABOUT US: Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year. Disney+ Hotstar, India's leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas. Join us, and let's continue to inspire a billion imaginations. WHY JOIN US: Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, special educational opportunities and more. Together, these rewards make up a comprehensive package that helps our employees grow personally and professionally and take advantage of the special extras that only Disney STAR can offer to make their journey memorable.
