GN - SONG - MT - Travel Industry Marketing

Accenture

Gurgaon, Haryana
Permanent
Full-time

2 months ago

The Strategy & Consulting Global Network Song Practice| Marketing Transformation | Travel Industry Marketing Senior ManagerJoin our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.Practice: Strategy & Consulting Global Network Song I Areas of Work: Loyalty, Traveler Experience & Journey Development, Digital Marketing, Creative Strategy, Campaign Management, Mar-Tech Strategy | Level: Senior Manager | Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 10+ yearsExplore an Exciting Career at AccentureAre you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture’s Strategy & Consulting Global Network Song practice.The Practice – A Brief SketchThe Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.The Travel Industry Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Travel Industry Client (Hospitality, Airlines, Airports and Travel Services) and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. The key responsibilities will include:

Lead Traveler experience assessment and journey design, marketing and advertising process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Adobe, Salesforce and others

Develop Travel loyalty strategy: Development of loyalty economics models to drive loyalty investments and designing loyalty program construct (earn-burn strategies, benefits, experiences, Partnerships, co-branded Card programs)

Develop metrics / scorecard to gauge efficacy of loyalty / membership programs: Conceptualizing and implementing revenue generation programs specifically for loyalty members (cross sell / up sell / tier movement)

Develop digital marketing strategy/ campaigns: Study economic indicators, tracking changes in supply and demand, identifying Travelers and their current and future needs, and monitoring the competition.

Plan, design, and execute all web, SEO/SEM, database marketing material: Lead and guide the project teams on emails, social media, consumer marketing, BTL and display advertising campaigns.

MarTech Consulting Projects: Lead projects focusing on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack. Research, evaluate and recommend new martech /adtech systems and suppliers. Keep a holistic understanding of existing and upcoming martech/adtech platforms and how they connect into the broader marketing technology landscape.

Lead the team on Design & Execution of campaign strategies: Strategizing marketing plans across all channels and devices including business case for use cases driving acquisition and engagement. Designing new campaign strategies and marketing plans across all channels and devices

Lead Marketing Programs: Supporting full spectrum of Marketing program execution from strategy definition to technical delivery.

Content Marketing Projects: Support on development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy.

Strong project management skills to be able to motivate a team and make them in line with the strategic goals of a project

Leading a team of seasoned professionals & using relevant tools to develop business cases, strategic assessments, published written materials

Deploying strong analytical skills and drive result-oriented decisions with a Data-driven mindset

Bring your best skills forward to excel at the role:

Work closely with clients to ideate, develop and revamp loyalty programs: Work on retention strategies with a deep understanding on the capabilities needed to build and run a Loyalty program

Apply designing skills for new campaign strategies: Work on strategizing marketing plans across all channels and devices

Develop business cases for marketing use cases and solutions: Gather business requirements, designing process & solution for implementation of marketing and advertising solutions

Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies

Excellent oral and written communication skills

Creating and maintaining client relationships

Proficient in marketing research and analysis

Ability to establish and build on working relationships effectively

Ability to solution and budget projects/ engagements for clients

Read about us.

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Your experience counts!

MBA from a tier 1 institute with preferably bachelor’s degree in marketing, Journalism, Communications, or a related field

Proven working experience (10+ years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the Travel Industry

In-depth knowledge of Loyalty, Traveler Experience, Branding, creative development and execution, digital marketing, and campaign deployment and optimization

Experience in working with middle to senior management levels within existing organization / client organizations

Experience in implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms

Strong understanding of marketing, advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers

Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc.

Hands-on experience and understanding of Loyalty tools / platforms

Has worked in the Marketing Team for leading Travel companies

What’s in it for you?

An opportunity to work on transformative projects with key G2000 clients

Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.

Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities

Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.comAbout Accenture Strategy & Consulting:Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careersAccenture Global Network Song | Accenture in One WordAt the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.Equal Employment Opportunity StatementAll employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.Accenture is committed to providing veteran employment opportunities to our service men and women.

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