Overview:As a Retention Executive/ Assistant Manager, you will be responsible for developing and executing strategies to maximize customer retention and loyalty. - Your primary focus will be on understanding customer behaviour, implementing targeted campaigns, and leveraging data- driven insights to increase repeat user revenue & customer lifetime value.- This role requires a blend of analytical skills, creativity, and a deep understanding of customer psychology to drive engagement and loyalty.Responsibilities:1) Customer Segmentation and Analysis :- Conduct thorough analysis of customer data to identify key segments.- Develop strategies for personalized communication (via SMS, Email, WhatsApp & Bot) based on customer segments.- Utilize data insights to enhance the overall customer experience and satisfaction.2) Retention Campaign Planning and Execution:- Design and implement retention campaigns across various channels- Planning and creating automated user journeys for effective communication- Create compelling content and messaging to resonate with different customer segments.- Collaborate with cross-functional teams to ensure seamless execution of campaigns.3) Feedback and Surveys:- Implement customer feedback loops to gather insights and understand pain points.- Utilize surveys and other feedback mechanisms to improve customer satisfaction and address issues proactively.4) Analytics and Reporting:- Regularly analyse campaign performance and customer metrics to measure success.- Provide detailed reports and insights to senior management.5) Cross-functional Collaboration:- Work closely with product, sales, and customer support teams to align retention strategies with overall business goals.- Collaborate with marketing teams to ensure consistency in messaging and branding. Requirements and skills :- Familiarity with A/B testing methodologies.- Knowledge of e-commerce, subscription-based models, or relevant industries.- Proficiency in using analytics tools such as Clever Tap, Web Engage, Mo Engage (or similar CRM's) Tableau, Google Analytics, ExcelQualifications :- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.- Minimum 1 years of experience in CRM or a similar role- Proven experience in retention marketing or a similar role.- Strong analytical skills with the ability to interpret data and draw actionable insights.- Experience with customer segmentation and targeting strategies.- Excellent communication and interpersonal skills.- Proficiency in marketing automation tools and customer relationship management (CRM) systems.- Creative mindset with the ability to think strategically and execute tactically.- Both Male and Female are applicable - Preferred from D2C Brands (ref:updazz.com)