Web Analytics Engineer

• Oversee complex data collection, defining requirements, optimizing the web analytics framework, and ensuring data quality/governance
• Capture necessary web data, oversee tagging implementation, and support marketing integrations (Adobe Launch)
• Test and validate new tags; audit and maintain existing tags
• Maintain robust processes and KPI framework to ensure data quality/governance
• Support web analytics architecture and data layer, continuing to build/mature analytics solutions
• Stay informed on new analytics trends and raise enhancement suggestions to the team (privacy laws, cookie-less tracking, new software etc.)

• Adobe Analytics Developer Certification
• Adobe Suite (including Marketo, AEM, Tag Manager), Decibel Insights (or other session replay), Qualtrics (or other site survey)
• GA4 and Google Tag Manager
• Prior Web SDK implementation
• Customer Data Platform experience to shape future data strategy at Waters
• Experience working in an agile environment

• Bachelor's degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline
• Deep knowledge of website tagging and analytics platforms with at least 2+ years previous use of Adobe Analytics, Adobe Target, and Adobe Launch with an emphasis on software implementation, maintenance, and tagging best practices
• JavaScript/Jquery in support of tagging and third-party marketing tracketing
• Successful track record of providing strategic recommendations to optimize the digital customer experience (B2B experience is a plus)
• Proficient Office 365 (Advanced Excel, PowerPoint, Teams, Outlook, etc.)

Infosys