Performance Digital Marketing Lead - Real Estate Industry - Navi Mumbai (CBD Belapur)
DC Consultants
- Bangalore, Karnataka
- Permanent
- Full-time
- Developing and executing a results-driven, multi-platform brand, and communications strategy for the Company, both at the corporate & business vertical levels.
- Formulate marketing communication plans in line with the business strategy in close coordination with senior management & business teams.
- Design and coordinate advertising campaigns and key brand initiatives to build saliency and awareness across offline and online media.
- Effectively manage all brand communication touchpoints for external and internal purposes including marketing collaterals, corporate presentations, website, social media, blogs, etc.
- Build brand thought leadership with a strategic communication roadmap and develop signature properties for the brand in collaboration with Research, PR, and Business Marketing teams.
- Create brand guidelines adherence framework for consistent brand look ‘n’ feels across business lines.
- Good understanding of Media planning & execution across ATL & BTL media.
- Set up, update, and monitor the marketing communications calendar and event plans.
- Build brand preference and equity amongst key target audiences including employee and external stakeholders.
- Manage brand marketing spending and closely work with vendors and agencies for optimal brand ROIs.
- Drive the creative team comprising designers and copywriters to develop and implement best-in-class stakeholder communications (real estate developers, brokers, property buyers, media, industry chambers, etc.) – mailers, reports, social media posts, etc.
- A thorough understanding of the dynamics of communications, media, and digital marketing.
- Exposure in the B2C industry or Real Estate services company would be preferred.
- The candidate should be hands-on with at least 5-7 years of Real Estate digital marketing or has been associated with a reputed Mandate firm and has experience of dealing with multiple clients and projects simultaneously.