Brand Manager | FMCG- Home Care | Gurgaon | 3+ years

Gurgaon, Haryana
Permanent
Full-time

1 month ago
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The Brand Manager Home Care will oversee the development, implementation, and execution of marketing strategies to promote home care products effectively. This role requires expertise in managing brand positioning and ensuring alignment with the company's marketing objectives.- Own the end to end marketing chassis including brand P&L , demand creation , consumer acquisition and in market execution- Develop assets for one or more brand categories, focusing on creating tactical and reactive brand strategies and communications to enhance brand salience, awareness, and imagery.- Drive 360-degree brand campaigns across digital, ATL, BTL, and retail touchpoints. Lead the development of communication briefs and coordinate with creative/media agencies. Manage brand equity and ensure consistency in positioning and messaging.- Build long-term strategies for accelerated growth including white space launches, new channels and new portfolio launches and lead the team in execution over the short/medium term- Conceptualize and drive the pan india Annual Marketing Plan, including the Go-to-market plan, in alignment with category plan guidelines to achieve organization's goals.- Manage the brand's daily operations, including the regular monitoring of brand performance on a monthly and quarterly basis. Drive brand sales and the continuous improvement of Gross Margin.- Work with the cross-functional team to execute the marketing plan in the market and monitor the performance of supporting initiatives.- Monitor and manage marketing expenditures for the brand/category to optimize spending.- Assist in conducting consumer analysis, category, channel, and competitive data to assess brand performance and identify growth opportunities.- Lead in market evaluation, consumer, and competitive data to establish pricing strategies and approaches for new product launches.- Review and analyze trends across the brand, competition, category, and consumer behavior to enhance brand equity and improve market performance.- Drive new launches by deploying the launch plans, facilitating customer sell-ins, conducting regular market visits and addressing legal & regulatory issues.- Oversee the assessment and execution of new product launches for the brand in the local market, including aspects such as positioning, pricing, placement, and prepositioning.- Focus on increasing the brand's value and volume market share.- Aid Category Lead to innovate existing products and processes, while developing new and more profitable products, SKUs, or categories in line with portfolio goals.Work with a fast paced growing brandOpportunity to work with a leading brand in FMCG

A degree in Marketing, Business Administration, or a related field.
Proven experience in new product development within the FMCG sector
Strong analytical and problem-solving skills to identify market opportunities.
Excellent project management and organisational abilities.
Knowledge of industry regulations and quality standards.
Ability to work collaboratively with cross-functional teams in a fast-paced environment.
Effective communication and presentation skills.

The hiring organisation is a large entity within the FMCG sector. They are committed to delivering quality products and maintaining a strong presence in the industry.

Opportunities to work with a leading organisation in the FMCG industry.
Inclusive and collaborative workplace culture.

Michael Page