Head - Marketing (8-15 yrs) Chennai (Online/Digital Marketing)
TI Steps
Chennai, Tamil Nadu
Permanent
Full-time
2 months ago
Are you a strategic marketing leader with a passion for driving growth in both B2C and SaaS domains? We're looking for a Head of Marketing to lead our brand into its next phase of expansion.Roles:- Develop and execute a comprehensive marketing strategy across B2C and SaaS verticals.- Lead brand positioning, demand generation, and customer acquisition initiatives.- Build and mentor a high-performing marketing team.- Collaborate with product, sales, and customer success to align marketing efforts.- Own performance metrics: CAC, LTV, conversion rates, and ROI.- Drive digital campaigns, content marketing, SEO/SEM, and social media engagement.Required:- Proven experience in leading marketing for B2C and SaaS products.- Strong understanding of customer journeys, funnel optimization, and growth marketing.- Expertise in digital marketing tools, CRM platforms, and analytics.- Exceptional communication and leadership skills.- Data-driven mindset with creative problem-solving abilities.Why Join Us?- Be part of a fast-growing, innovation-driven company.- Work with passionate teams building impactful solutions.- Competitive compensation, flexible work culture, and growth opportunities. (ref:updazz.com)