Company - AffordplanPosition - Merchandiser and ContentExperience - 4 + yearsLocation - Mumbai and GurgaonAbout CompanyAffordplan is a category leading healthcare payment platform. Affordplan's product Swasth enables its partner hospitals to drive more engaging patient life cycles while helping patients save on their medical bills. Affordplan works with 100+ hospitals across the country and is present in 20+ cities. Affordplan plans to rapidly expand its portfolio this year doubling its hospital count.Role OverviewWe are looking for a creative, and execution-focused individual to lead website merchandising and drive content-led commerce. You'll be responsible for what users see on-site, how products are presented, and how content, offers, and design come together to drive engagement and conversions.Key Responsibilities1. On-site MerchandisingOwn the layout, hierarchy, & content across home page, PLPs and PDPsCoordinate weekly refreshes of banners, collections, and seasonal promotionsPrioritize visibility based on business goalsEnsure UX best practices around product discovery and search merchandising2. Content-led CommercePlan and publish editorial content, buying guides, bundles, and health-driven themesIntegrate blog, video, influencer content, and wellness advice across shopping journeyWork to shape high-conversion storytelling (e.g., “Best Supplements for PCOS”)3. Visual Communication & CampaignsWork with design team to create banners, campaign assets, and email creativesDrive merchandising for marketing campaignsBrief and review visual content to ensure consistency in tone and appeal4. Data-driven OptimizationTrack user engagement, scrolls, bounce, CTRs, and conversionA/B test placements, creatives, product arrangements, and content blocksOptimize based on performance metrics - weekly, and campaign-wiseKey Requirements :Education: Bachelor's degree; specialization in marketing or e-commerce preferredExperience: 3–6 years in e-commerce merchandising, digital marketing, or content (preferably in beauty, wellness, D2C, or fashion)Tools: basic Figma/Canva, ExcelCreative Sensibility: Good aesthetic eye; able to guide design for performanceAnalytical Skills: Ability to derive insights from data and make decisionsSoft Skills: Detail-oriented, collaborative, proactive, and customer-obsessed