Social & Influencer Marketing Specialist

BP

  • Mumbai, Maharashtra
  • Permanent
  • Full-time
  • 23 days ago
Entity: Customers & ProductsJob Family Group: Marketing GroupJob Description:Are you ready to join a team that’s driving the future of lubricants & beyond and setting new industry standards? Discover how our diverse and passionate people at Castrol are shaping the industry – and how you can be part of this journey.We’re seeking talented experts who share our passion for innovation and perfection. Bring your outstanding perspective, collaborative spirit, and challenge our thinking as we continue to own the way in the lubricants market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.Apply now!Castrol is a global leader in lubricants and part of the bp Group, one of the world’s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of nurturing top talent for leadership roles, both locally and globally.We are currently looking for Social & Influencer Marketing Specialist based at Mumbai with details mentioned below.Let me tell you about the role !Join us at Castrol as we expand our digital footprint and innovate our brand strategies. Strategic media partnerships and influencer collaborations are crucial in driving our brand forward. Digital partnerships and influencer engagement are central to our brand-building efforts. By demonstrating influencers' reach and authenticity, we aim to enhance brand consideration and drive conversion. In this role, you will shape and implement a comprehensive influencer strategy, aligning with our brand values and business objectives.You will forge new partnerships, manage existing relationships, and deploy innovative sponsorship initiatives. Your efforts will amplify our brand presence across digital platforms and foster deeper engagement with consumers, mechanics, and dealers. Additionally, you will oversee all content integrations and influencers.We seek a passionate content enthusiast with strategic insights and creative acumen to drive our content and influencer marketing.Join us and be part of a team redefining the future of lubricant marketing. Your contributions will drive brand consideration, enhance consumer experiences, and achieve remarkable business results.What you will deliverContent Strategy and Integration:
  • Plan and strategize content creation and integration opportunities across various platforms, including in film, in show, with partners (auto portals), influencers, website content, and e-commerce A+ content and social media handles.
  • Collaborate with space and brand teams to ensure content aligns with brand guidelines and marketing goals.
  • Develop and execute a content calendar to ensure timely delivery of content across all platforms.
  • Ensure all content is consistent with the brand voice, style, and tone.
Sponsorship Deployment:
  • Deploy all sports-related sponsorship deliverables, including cricket and motorsports, creating and supporting intellectual properties (IPs) to drive engagement and conversation around the brands.
  • Manage and activate sponsorship agreements, ensuring all deliverables are met and leveraging partnerships to maximize brand exposure.
Partnership Management:
  • Assist in managing existing partnerships and forging new ones to drive engagement and build consideration for brands.
  • Regularly evaluate and report on the effectiveness of partnerships, suggesting improvements and adjustments as needed.
Influencer Strategy:
  • Develop the influencer plan for all brands across all platforms, including YouTube, Instagram, and auto portals.
  • Identify and engage with key influencers that align with brand values and marketing objectives.
Content Development:
  • Oversee the creation of high-quality, engaging content for various platforms, including video, blog posts, social media, and website content.
  • Work closely with creative teams to develop compelling visuals and multimedia content.
  • Ensure SEO standard processes are implemented in all content to improve search engine rankings and visibility.
  • Coordinate with e-commerce teams to create A+ content that enhances product listings and drives conversions.
Campaign Management:
  • Oversee deployment, including creating briefs, creative development, deal closures, and financial administration.
  • Monitor and analyze the performance of influencer and content marketing campaigns.
What will make you successful
  • Post Graduate degree in a related field
  • 4-6 years of work experience in a media, content, or social media agency.
  • Demonstrated ability to devise and administer content plans at scale, including in film, in show, with partners, influencers, website content, and e-commerce A+ content.
  • Prior work experience with influencers and platform integrations is a plus.
  • Strong project management skills, with the ability to juggle multiple projects simultaneously.
  • Excellent communication and negotiation skills.
  • Proficiency in using analytics tools to measure and report on campaign performance.
  • Comfortable working with ambiguity and short turnaround times.
  • Showcases strategic intent and the ability to think long term and at scale.
  • Creative approach with a passion for staying ahead of industry trends and innovations.
  • Ability to work collaboratively with cross-functional teams and external partners.
  • Knowledge of SEO and content optimization techniques to increase organic reach.
  • Being an Auto enthusiast, understanding the ecosystem is a plus
You will work withKey Stakeholders- Brand teams, Corporate Communications team, agencies- Media, Social.Culturebp believes in creating a culture that allows you to live our purpose, play to win while caring for others - and there is a huge focus on diversity equity and inclusion. We are a very open and respectful organization, where there is a lot of respect given to listening to all perspectives and hence people are encouraged to speak up, contribute at all levels irrespective of level or department.The marketing team is a bunch of young and passionate individuals from varied backgrounds, and we thrive on being able to learn from each other as well as a lot of external orientation from the best in the industry. we deeply value partnerships especially with our sales colleagues and strongly believe in the power of unleashing one team to be able to break barriers, challenge status quo and create new achievements.Why join our team?We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.Travel Requirement Up to 10% travel should be expected with this roleRelocation Assistance: This role is eligible for relocation within countryRemote Type: This position is not available for remote workingSkills:Legal Disclaimer:We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please .If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

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