Major Purpose of the Job: (Exactly spell out key deliveries/results expected from this job): The jobholder shall be responsible for P & L, Achieve Sale Target, Profit, Team Building, Brand Building and Strategy to develop the business. The jobholder is responsible for achieving the budgeted targets and market shares by sustaining high volume brands, developing a strong portfolio of second line brands ensuring higher evolution indices and profitability. Principal TASKS & Responsibilities: (Please write all the major jobs that the employee is required to carry out ) Responsible for achieving top line and bottom line targets Scan & analyse the IPM in terms of various therapies, customer segments and the dynamics affecting the market in the medium to long term Recommend various alternate approaches in addressing the market in terms of entry into various therapy brackets speciality segments for better evolution index in line with the vision for the division / organisation and get approvals of senior leadership team Prepare and Deploy effective Marketing Mix for the business and implement the same Deliver and deploy high quality project leads through superior marketing strategies & tactics Share inputs to design appropriate Marketing Strategies for the division as a whole and the various therapy segments with periodical focus with an objective of better evolution index for each brand franchise / therapy Sustain the focus on performance of well established brand equities through effective strategies and JOB DESCRIPTION successful launch of line extensions Develop aggressive growth paths for secondary brands with an objective of achieving market leadership in various therapy segments whilst hiving off low contributors with low GC Deploy effective pricing strategies for improving the GC / Profitability of each brand franchise Manage the entire portfolio at various lifecycle stages of BCG matrix Deploy effective customer segmentation and product differentiation strategies Design and implement integrated marketing communication to each customer segments through Field Force Effective implementation of Marketing strategies through FF and support through joint field work by self and entire marketing team (8-10 days of field work recommended). Train the FF in effectively implementing marketing campaigns/ promotional themes. Constant monitoring of the effectiveness of implementation and improve at critical mile stones. Deploy effective KOL strategy and oversee implementation of the same whilst developing own KOLs Participate in various customer forums for influencing key drivers / decision makers in high priority segments Understand and constantly update the various initiatives by competitors and ensure mechanisms to ward off threats Provide leadership and direction to a team – Marketing Head & Sales Head/NSM and ensure that they are effectively deployed for achieving the business goals, MS goals and profitability goals of the division
