Customer Marketing Manager – Top Accounts Marketing

Gurgaon, Haryana
Permanent
Full-time

1 month ago

Job Description:Overview:Shift Timing: 12:00 PM - 09:00 PMCVENT – Manager, Supplier and Venues Solutions (SVS) Customer MarketingCvent is a leading meetings, events and hospitality technology provider with more than 4,800 employees and nearly 22,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to act, embrace risk, and make decisions as if they had founded the company themselves. We foster an environment that promotes agility, which means we don’t have the luxury to wait for perfection. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds shared connections.In This Role, You Will:About the role:The Cvent Supplier and Venues Solutions (SVS) Customer Marketing team primarily focuses on driving adoption, engagement, retention, advocacy, and expansion for existing Cvent customers. From the moment customers onboard with us to their ongoing engagement with our products, their satisfaction, and their willingness to advocate on our behalf, the SVS Customer Marketing team develops programs that address all these critical stages of the customer journey.This role will focus on driving adoption and relationship-building initiatives with a hand-picked list of top accounts, working closely with strategic account sales leaders, analytics, and client success advisors to design, plan, and implement a C-level engagement strategy that strengthens our position within these accounts. Additionally, this role will focus on deepening relationships with corporate points of contact (POCs) at the account level while driving increased engagement, adoption, and branding initiatives at a property level.This role is based in Gurgaon, India.Key Responsibilities * Strategic Account Engagement

Drive adoption and deepen relationships with a curated list of top accounts, ensuring a proactive and high-touch marketing approach.
Work closely with strategic account sales leaders, analytics teams, and client success advisors to develop and execute C-level engagement strategies within these accounts.
Design personalized and scaled marketing programs that drive product adoption, awareness, and advocacy within these top accounts.
Corporate & Property-Level Engagement

Strengthen engagement with account-level corporate POCs to reinforce Cvent’s value proposition and drive account-wide adoption.
Develop and implement marketing strategies that drive localized engagement and brand reinforcement at the property level for multi-property accounts.
Identify new opportunities to drive engagement and advocacy within corporate and property-level stakeholders.
Marketing & Advocacy Initiatives

Develop and execute strategic marketing campaigns tailored to customer lifecycle stages at both the corporate and property levels.
Lead Cvent advocacy programs and create opportunities for customers to champion Cvent within their organization and industry.
Partner with Demand Generation teams to design and implement customer expansion programs (upsell/cross-sell initiatives).
Cross-Functional Collaboration & Execution

Partner with Sales, Analytics, Client Success, Product Marketing, and Global Marketing teams to ensure seamless customer experience across the adoption and engagement journey.
Utilize various marketing channels (email, social, events, and content) to effectively engage key accounts and their stakeholders.
Track, analyze, and report on campaign effectiveness, making data-driven recommendations for optimization.

Here's What You Need:Qualifications

Bachelor’s degree in marketing, business, or a related field; MBA is a plus.
8+ years of experience in B2B Marketing, with a focus on Customer Marketing, Account-Based Marketing (ABM), or Customer Advocacy.
Strong experience in strategic account engagement and relationship-building programs.
Proven track record of working with Sales, Customer Success, and Analytics teams to drive C-level engagement initiatives.
Strong analytical skills, with the ability to interpret data and optimize marketing strategies.
Excellent communication and interpersonal skills to collaborate effectively across teams.
Experience with CRM and marketing automation platforms.
Hospitality industry and SaaS experience are a plus.

Key Attributes

Strategic thinker who can translate business objectives into impactful marketing initiatives.
Detail-oriented and organized, with strong project management skills.
Strong collaboration and relationship-building skills to drive marketing success across teams.
A creative and innovative mindset to develop compelling marketing strategies that resonate with top accounts.
Ability to thrive in a fast-paced, high-growth environment and adapt to evolving priorities.

Cvent

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