Job description:Looking for a highly motivated and experienced Head of Marketing with over 5 years of experience in Digital Marketing and Marketing Automation. The ideal candidate will have a strong background in direct response marketing, including paid advertising on Google Ads and Facebook Ads. In addition, the candidate should have a good understanding of advertising principles and how to frame a marketing message effectively. The Head of Marketing will be responsible for driving lead generation through various digital marketing channels and will lead a team of marketing professionals.Responsibilities:—Develop and implement a comprehensive digital marketing strategy that includes paid advertising, social media, email marketing, SEO, and other channels—Manage and optimize campaigns on Google Ads and Facebook Ads to drive leads and conversions—Work closely with the creative team to develop compelling marketing messages that resonate with the target audience—Utilize analytics and data to continuously optimize campaigns and improve ROI—Collaborate with sales and other teams to ensure a seamless customer journey from lead to sale—Manage and lead a team of marketing professionals to ensure they meet their goals and objectives—Experience with marketing automation platforms, preferably HubSpot, to create, execute, and measure campaigns—Implement lead scoring and nurturing campaigns to improve lead quality and conversion rates—Build and manage email campaigns, workflows, and templates—Create and monitor landing pages and forms to improve lead generation—Stay up-to-date with the latest trends and best practices in digital marketing and marketing automation to ensure the company remains competitive