Social Media Analyst

r3 Consultant

  • Mumbai, Maharashtra
  • Permanent
  • Full-time
  • 8 hours ago
Job Title: Social Analyst
Location: [WFH]
Experience: 1–4 years
Employment Type: Full-timeRole Overview
We are looking for a detail-oriented and analytical Social Analyst to monitor, analyze, and report on our brand’s online presence across social media platforms. The ideal candidate will be responsible for tracking conversations, measuring performance metrics, deriving actionable insights, and supporting the brand’s online reputation strategy. The role also involves defining, tracking, and improving social scores to evaluate overall community health and engagement effectiveness. The candidate should be comfortable working across multiple clients simultaneously and managing priorities efficiently, while also benchmarking performance against competitors.Key Responsibilities
Social Listening & Monitoring
  • Monitor brand mentions, keywords, competitors, and industry trends across social media platforms (Facebook, Instagram, LinkedIn, X, YouTube, app stores, forums, etc.)
  • Track and categorize conversations based on predefined parameters (sentiment, intent, category, etc.)
  • Identify spikes, anomalies, and potential risks in online conversations for both the brand and competitors
Data Analysis & Reporting
  • Analyze social media data to measure performance across key metrics such as engagement, reach, sentiment, and response efficiency
  • Define, track, and optimize social scores based on engagement, sentiment, response time, and other relevant KPIs
  • Ensure accurate calculation of social scores by understanding platform-specific metrics and different social verticals
  • Prepare daily, weekly, and monthly reports with clear insights and recommendations
  • Develop dashboards and trackers to visualize performance trends for both the brand and competitors
Online Reputation & Competitive Insights
  • Analyze sentiment trends and identify key drivers of positive and negative conversations for the brand as well as competitors
  • Track competitor activities, campaigns, and audience engagement patterns
  • Conduct comparative analysis (share of voice, sentiment, engagement rate, and social scores) across competitors
  • Highlight critical issues, recurring complaints, and potential reputation risks across the category
  • Support ORM teams by providing data-backed insights for response and positioning strategies
Performance Tracking & Optimization
  • Track KPIs such as First Response Time (FRT), Turnaround Time (TAT), resolution rate, and social scores
  • Benchmark brand performance against competitors and industry standards
  • Identify opportunities to improve engagement quality and customer satisfaction based on competitive insights
  • Provide recommendations to enhance response effectiveness and reduce negative sentiment
Community & Consumer Insights
  • Identify emerging trends, audience behavior patterns, and key discussion themes across the category
  • Conduct deep-dive analyses on campaigns, product launches, or crisis situations (brand and competitors)
  • Share actionable insights with internal stakeholders to improve customer experience and brand communication
  • Perform manual audits across forums, groups, and other digital platforms where the brand and competitors are discussed
Skills & Competencies
  • Strong analytical and data interpretation skills
  • Proficiency in Excel/Google Sheets and reporting dashboards
  • Good understanding of social media metrics, KPIs, social score frameworks, and different social verticals
  • Ability to manage multiple clients/projects simultaneously with strong prioritization skills
  • Strong understanding of competitive analysis and benchmarking techniques
  • Ability to interpret sentiment and consumer behavior patterns
  • Attention to detail and structured approach to data handling
  • Strong written and verbal communication skills
Tools & Knowledge (Preferred)
  • Experience with social listening and analytics tools such as Talkwalker, Simplify360, Brandwatch, QuickMetrix, Sprinklr, Sprout, Hootsuite, etc.
  • Familiarity with dashboarding tools (e.g., Power BI, Tableau, Google Data Studio) will be an advantage
  • Understanding of ORM processes and crisis monitoring
  • Knowledge of social score models, share of voice, and competitive benchmarking techniques
Who Should Apply
  • Candidates who enjoy working with data and uncovering insights
  • Professionals interested in social media analytics, competitive intelligence, and consumer behavior
  • Individuals who can translate data into actionable recommendations for business impact

r3 Consultant